PackWisePackWise
Urtekram International A/S was founded in 1972 and is Scandinavia’s largest organic wholesaler.
The company develops and produces a wide range of food products and personal care products. Urtekram’s products are sold in more than 36 countries.
For the relaunch of their product, Organic Coconut Hair Oil, Urtekram wanted new, break-resistant packaging consisting of a bottle and pump. You can read more about the collaboration with Urtekram International A/S below.
For the relaunch of the Organic Coconut Hair Oil product, Urtekram desires new, break-resistant packaging consisting of a bottle and pump. Due to the oil’s high viscosity, there are several specific requirements for the packaging solution. The bottle must be break-resistant, yet have the look and feel of a glass bottle, while the material should provide protection against sunlight. The bottle should be exclusive and elegant, heavier than typical plastic bottles, and should fit seamlessly into Urtekram’s broad product range and match the existing shelf impact.
Additionally, a high-quality cream pump (with the classic silver-colored collar) should be able to easily dispense the oil in the desired dosage. Of course, the solution must also be easy to label.
As Urtekram describes on their website, they have a long history of organic passion. Urtekram was founded in 1972, at a time when pioneering spirit, a sense of community, and environmental awareness were emerging.
At a time when organic products were still in their early stages, when fair trade coffee was not yet imagined, and when all of this was an idealistic cause for the few. Since then, they have been deeply involved in an incredible journey of organic growth and sustainability.
An elegant PET bottle with a frosted surface and the desired brown – protective – color. A quality bottle, where the weight has been increased from the standard 15 grams to 21 grams to ensure an exclusive hand-feel. The round shape was chosen to facilitate easy labeling. The bottle is fitted with a cream pump from Packwise’s premium series, which has been tested and is suitable for high-viscosity products.
The pump is designed and manufactured with a UV-coated collar to avoid metal parts. The solution was developed based on Urtekram’s desire to combine an elegant design with recyclable materials, without compromising on the exclusive look and hand-feel.
The result is a custom-made PET bottle with a premium cream pump and overcap, which protects the product and prevents accidental dispensing. The finished packaging solution meets Urtekram’s requirements for functionality, quality, and design.
Each case is unique, and the same goes for your needs. Contact us today, and let’s have an informal conversation about how we can help you achieve your goals.
In collaboration with the company, we have developed a shatterproof packaging consisting of a…
In collaboration with COOP and its contractor, Packwise has designed, developed and produced a…
In collaboration with CG, we have developed and produced a specially designed gift box for…
In collaboration with the company, we have developed a shatterproof packaging consisting of a cosmetics…
In collaboration with COOP and its contractor, Packwise has designed, developed and produced a…
In collaboration with CG, we have developed and produced a specially designed gift box for…