Privacy policy

Personal data is any information that can be attributed to you in one way or another. When you use our website, we collect and process a range of such information. This happens, for example, when you access content in general, sign up for our newsletter, participate in contests or surveys, register as a user or subscriber, otherwise use services or make purchases through the website.

We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location, and which pages you click on (interests). To the extent you explicitly consent and enter the information yourself, we also process: Name, phone number, email, address and payment details. This will typically be in the context of creating a login or making a purchase.

We have taken technical and organisational measures to prevent your data from being accidentally or unlawfully deleted, published, lost, deteriorated or coming to the knowledge of unauthorised persons, misused or otherwise processed in breach of the law.

The information is used to identify you as a user and show you the ads that are most likely to be relevant to you, to record your purchases and payments, and to provide the services you have requested, such as sending a newsletter. In addition, we use the information to optimise our services and content.

Period of storage
The data is kept for the period permitted by law and we delete it when it is no longer needed. The period depends on the nature of the information and the reason for storage. It is therefore not possible to give a general timeframe for when information is deleted.

Disclosure of information
Data about your use of the website, which ads you receive and possibly click on, geographical location, gender and age segment, etc. is passed on to third parties to the extent that this information is known. You can see which third parties are involved in the “Cookies” section below. The information is used to target advertising.

In addition, we use a number of third parties to store and process data. These process data solely on our behalf and may not use it for their own purposes.

Disclosure of personal data such as name and email etc. will only occur if you consent to it. We only use data processors in the EU or in countries that can provide adequate protection for your data.

Insights and complaints
You have the right to know what personal data we process about you. You can also object to the use of data at any time. You can also withdraw your consent to the processing of your data. If the data processed about you is incorrect, you have the right to have it corrected or deleted. This can be done by contacting: If you wish to complain about our processing of your personal data, you also have the option of contacting the Data Protection Authority.

Cookie information

This website uses cookies. We use cookies to personalise our content and ads, to show you social media features and to analyse our traffic. We also share information about your use of our website with our social media partners, advertising partners and analytics partners. Our partners may combine this data with other information you have provided to them or that they have collected from your use of their services. You consent to our cookies if you continue to use our website.

Cookies are small text files that can be used by websites to make a user’s experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary to ensure the delivery of the service you have explicitly requested to use. For all other types of cookies, we must obtain your consent.

This website uses different types of cookies. Some cookies are set by third-party services that appear on our pages.

You can change or withdraw your consent from the Cookie Statement on our website at any time.

Find out more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Your consent applies to the following domains:

Your current state: allow all cookies (Required, Statistics, Marketing, Functional, Unknown). 


Required (2)

Required cookies help make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

CONSENTpackwise.dkSaves the user’s cookie consent state for the current domain.1 yearHTTP Cookie
PHPSESSIDpackwise.dkMaintains user state across page requests.SessionHTTP Cookie

Statistics (8)

Statistical cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously.

_gatpackwise.dkUsed by Google Analytics to throttle the number of requests to the serverSessionHTTP Cookie
_gidpackwise.dkRegisters a unique ID that is used to keep statistics on how the visitor uses the website.SessionHTTP Cookie
collectgoogle-analytics.comUsed to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.SessionPixel Tracker
_hssrchubspot.comStores a unique session ID.Session 
_gat_gtag_UA_44056851_1google-analytics.comStores a unique session ID.1 minute 
 _gidgoogle-analytics.comRecords and counts page views.1 day 
 _gagoogle-analytics.comRecords and counts page views.1 year 

Marketing (3)

Marketing cookies collect information about your interests, including which pages and ads you click on, which products or services you show interest in, or purchase, on this and other websites. 

__hstchubspot.comRecords the visit time.13 months 
_gcl_uaGoogle AdsenseSaves and tracks conversions.Permanent 
hubspotutkhubspot.comSaves and tracks a visitor’s identity.13 months 

Functional (6)

Functional cookies collect information about your preferred settings and choices on the website.

__hs_initial_opt_inhubspot.comLeverer funktioner på tværs af sider.1 week 
__hsschubspot.comGemmer anonymiserede statistikker.30 minutes 
__hs_opt_outhubspot.comSaves preferences for cookies consent.6 months 
pll_languagePolylangSaves language settings.Permanent 
PHPSESSIDPHPProvides functionality across pages.Session 
Wp_woocommerce_session_WooCommerceSaves actions performed on the site.Session 

Unknown (1)

Cookie that we are in the process of classifying with the provider.

Yith_ywraq_session_Unknown At least one session