PackWisePackWise
June 27th 2024
Danish influencer and model, Mathilde Gøhler, has introduced BLID Care, a new range of hair products that challenges the beauty industry with its focus on quality and gentleness. From initial packaging sketches, concept development and production of the finished packaging, we are honored to be part of the creation of BLID Care’s packaging range, which is closely aligned with the brand’s visual identity and its values – simplicity, efficiency and gentleness.
Frustrated by the confusing array of beauty products filled with “harsh” chemicals, Mathilde decided to create something different: a brand that simplifies hair care and offers effective solutions that both care for your hair and focus on environmental health. In a beauty market flooded with options, BLID Care stands out by offering simplicity and transparency.
In the process of developing a timeless packaging design and conceptualizing recognizable packaging, we focused on a simple design language, good materials and a tactile experience when the packaging is first picked up and used. The diminutive design language and soft coating create a feeling of exclusivity and gentleness. With a clear DNA in the simple Nordic design language, inspiration is also drawn from iconic luxury brands.
In terms of material selection, the emphasis is on non-complex materials, but instead – as far as possible – mono-materials are chosen that allow easy separation and recycling – for the benefit of you and nature.
Mathilde Gøhler’s journey with BLID Care is proof of what is possible when passion meets purpose. Explore the range of products and experience the BLID Care difference here.
Interested in learning more and ready to start your own journey towards customized and sustainable packaging?
At Packwise, we help you create unique packaging solutions that support your brand identity and visual expression. We understand the importance of incorporating a recognizable design language, sustainable materials and functionality into your packaging.
Whether you’re looking for a standard solution or a unique packaging series, we can assist you in all processes – from packaging design, material advice and selection, functional testing and finally production and delivery of the finished packaging.
Contact us for an initial and non-binding dialog about your packaging needs – and find more inspiration in our product catalog.