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Packaging for cosmetics – Choosing the right product

Cosmetics

30. August 2023

Packaging for cosmetics

Choosing the right product​

Packaging for cosmetics is an important factor to consider when producing and selling cosmetic products. It can be challenging to choose the right type of packaging, as there are many different factors to consider. In this post, we will take a closer look at the various types of packaging available and why it is crucial to choose the right packaging for your product.

Plastic packaging

Plastic packaging is a popular solution for cosmetic products. Plastic is lightweight and durable, making it easy to transport and store. Additionally, there are many different types of plastic, each with unique properties. Polyethylene (PE) is a good choice for bottles and jars because it is strong and highly resistant to chemicals. Polypropylene (PP) is another popular choice for jars and lids because it is more resistant to heat and can withstand high temperatures. You can also explore our category page for a deeper dive into everything related to packaging for cosmetics.

pipetteflaske i glas

Glass packaging

Glass packaging is a more traditional choice for cosmetic products. Glass is heavier and less durable than plastic, but it has the advantage of being more resistant to chemicals and can be recycled multiple times. Glass is also more resistant to heat and can be used for products that require high temperatures. You can check out our wide range of products in our product catalog here.

Eco-friendly packaging

Eco-friendly packaging has become increasingly popular in recent years. Eco-friendly packaging can be made from recycled materials or biodegradable materials. Recycled packaging is a good way to reduce the environmental impact, as it saves on natural resources and reduces the amount of waste. Biodegradable packaging breaks down more quickly in nature and therefore has less environmental impact.

Marketing

Packaging for cosmetics is not only a practical solution but it can also help with branding your product to reach your target audience. At Packwise, we can assist you in designing and producing packaging for cosmetics that meets your specific needs. You can follow us on Instagram or LinkedIn for more inspiration. You can also read more about sustainable packaging here.

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Cream jars

Cream Jars

Interested in filling your product in a delicious cream jar? Then you’ve come to the right place. Because at Packwise we offer an exclusive range of jars for cream. We supply the jars in all standard colours and in various sizes and designs. We are ready to develop containers for cream that matches the specific wishes and requirements you have for the size of the jar, locking function, colour, shape, etc.

Fill your product in luxurious packaging

A luxurious cream jar often finds a place on the bathroom shelf, and goes a long way towards expressing consumer attitudes and lifestyles. If your product is to convey a sense of luxury and self-indulgence, this needs to be reflected in elegant packaging.

Beautiful and healthy skin requires good care, and the face cream is one of the essential steps in the skincare routine. This also means that there are many manufacturers of the product. It is therefore important that you differentiate yourself from your competitors. At Packwise, we are experts in developing customised packaging solutions that give your product a unique look. We have a myriad of design options and we want to help you from start to finish in the process.

Why use a cream jar?

Cream jars are traditional packaging products. The container is advantageous for skin care products in many ways:

  • It increases shelf life
  • Prevents light degradation
  • Hygienic and clean
  • Good barrier properties
  • Contents are visible
  • Environmentally friendly solution

You can see our wide range of cream jars here!

At Packwise we are ready to help you. If you are interested in learning more about what we can do for you, please contact us here today!

For more inspiration, please visit our blog or see our cases!

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Cosmetic packaging Sustainable packaging

What is airless packaging?

What is airless packaging?

Airless packaging is an extremely popular dispenser for cosmetic products. The container has a wide range of features that make it attractive for both manufacturer and consumer.

Cosmetic packaging

The purpose of any cosmetic packaging is to protect the product itself. In addition, the container must be easy to use and visually attractive. The growing environmental awareness among consumers is creating a demand for packaging that is as sustainable as possible. Airless packaging has the whole package – and can offer even more.

Why choose airless packaging?

Airless packaging is used for products that needs protection from contamination from the external environment. Examples include skin care products, such as face or eye creams, or other beauty products. In addition, it can also be medical products. Once the product is placed in the air-free packaging in a sterile environment and closed with the correct closure, the bottle becomes impossible to open without breaking it. Thus, both the consumer and the manufacturer can be sure that the product has not come into contact with the external environment. Since airless packaging protects the product better, it is possible to use fewer preservatives. It is also easy to recycle air-free packaging, as it is usually made of many different types of plastic. This makes it even more appealing to consumers who are interested in more environmentally friendly solutions.

No product waste

Another great feature of airless packaging is that it allows the consumer to use the entire contents of the product. This means zero product waste. There is nothing more frustrating for the consumer than throwing away packaging that still contains some product. With airless packaging you avoid putting your consumer in this situation as the design eliminates product waste.

Let us help you with your airless packaging!

When consumers are in search of a cosmetic product, airless packaging will often provide the greatest satisfaction. At Packwise, we offer airless dispensers in various sizes, suitable for full-size products as well as travel sizes. As well as supplying your airless packaging, we can also help with its design. We are ready to meet your needs!

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Cosmetic packaging

Packaging for hand lotion

Packaging for hand lotion

It is extremely important to remember good hand hygiene, especially after the COVID-19 pandemic. We wash and rinse our hands many times a day, which can wear on our skin. That’s why it’s extra important to have a good hand lotion to care for and moisturise dry hands. At Packwise we have a wide range of packaging that can be used for hand lotion. In this post, we will highlight two ideas for hand lotion packaging.

Pick the right colour scheme

What should your hand cream be for your customers? If you create a delicious product, the packaging should, of course, match. This creates an interaction that gives the consumer a good overall impression of the product. We have found inspiration in Faaborg Pharma‘s delicious pink packaging and product content.

As a packaging company, we know the importance of design. One of our suggestions is to create a delicious design that interacts with the product content – in a way that is a little out of the ordinary. Creating packaging in a great colour and match the product content with this colour. In this way you ensure a consistent colour theme that will appeal to the consumer who cares about quality as well as the visual element. Your product will stand out from other products and will act as a cute accessory to take in your bag on the go. You can see our range of products in the product catalogue.

Hand lotion with a delicious design that matches today’s trends

If the consumer is going to choose your product to display in the bathroom, your packaging needs to be visually appealing. We’ve chosen L:A Bruket‘s stylish packaging as an example. Many trends point towards the Nordic simple style in nice earthy colours and a simple design. Create a design that speaks to the trends of the time and that consumers will leave standing. If your product is placed in front of the consumer, it is more likely to be used and noticed than if it was tucked away in a drawer.

Read more here about packaging for disinfection

Want us to help you with your hand lotion packaging?

Contact us here today to find out more about what we can do for you.

Contact us

Do you have any question for us?
Don't hesitate to contact us right away.

Are you looking for something?

We have a lot of different products and packaging.
Explore our product catalog.