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Packaging trends in 2025: What you need to know

Podium with products

September 5th 2024

Packaging trends in 2025: What you need to know

In 2024, we’ll see a number of packaging trends that will set new standards for both the pharma and cosmetics industries. These trends are largely driven by consumers’ increasing demands for sustainability, minimalism and personalization – all of which have a major impact on how companies should adapt their packaging strategy in the upcoming 2025.

Sustainability by default

Sustainability is no longer just an option, but an expectation from consumers. Material solutions such as recycled plastics (PCR) and mono-materials are at the forefront when it comes to developing the future of packaging. Mono-material refers to packaging that is made from only one type of material, making it easier to recycle. The advantage of mono-material is that it avoids mixed materials, which are often difficult to separate and recycle properly. This is a great advantage when it comes to improving the circular economy of packaging, as it simplifies the sorting and recycling process. At Packwise, we actively work to help our customers with more environmentally friendly packaging solutions.

Open jar with metal lid

Minimalism and functionality

Minimalist design continues to dominate in 2024, especially in cosmetics packaging. There is a trend towards using mono-materials, which are easier to recycle while providing a clean and modern look. For pharmaceutical packaging, functionality is key – for example, through easy-to-read labels and intuitive packaging that makes it easy for consumers to use the product correctly. You can read more about how we help you optimize your packaging design to be both functional and stylish on our packaging design and development page .

Personalization and unique solutions

Another key trend that prevails is packaging personalization. To stand out in the market, many companies now offer customized packaging solutions that are tailored to specific target groups or individuals’ needs. This is especially relevant in the pharmaceutical industry, where personalized medicine is becoming increasingly prevalent. At Packwise, we have extensive experience in developing unique packaging solutions that precisely match our customers’ specific requirements and target groups.

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Contact us today and let us help you design a packaging solution that is on trend and matches both your and consumers’ expectations.

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Emballage-design Emballagedesign Inspiration

The role of your brand identity in packaging development

Row of products

August 29th 2024

The role of your brand identity in packaging development

Packaging is a powerful communication channel for your product that can convey your brand identity directly to the customer. Your packaging should therefore not just be seen as a practical element, but as an important part of how your brand is perceived by your customers. In this third blog post, we will dive into how your brand identity can and should influence packaging design and choice, so that it not only reaches your target audience, but also reinforces your position among your competitors.

Brown products customer expectation

Brand identity as the link between product and customer

Brand identity is more than just a logo or color palette; it’s the essence of what your company stands for and how it wants to be perceived. Your packaging should reflect this identity, whether it’s cosmetics packaging, personal care packaging or pharmaceutical packaging.

Your packaging is often the first physical encounter customers have with your brand, so it’s crucial that this contact feels authentic and in line with the image you want to create. This can be through a luxurious and stylish design that reflects the exclusivity and quality of your brand or a more minimalist and functional look that signals the reliability and simplicity of your brand.

customer chooses specific product

Brand loyalty and alignment of expectations

While your brand identity should shine through in your packaging design, it’s equally important to keep customer expectations in mind. Customers increasingly expect the products, and therefore the packaging they encounter, to not only meet their functional requirements, but also align with their values. This can be anything from a desire for sustainability to user-friendliness or affordability that must be recognizable in the packaging. When the customer sees a connection between your brand identity and the design of the packaging, you create a relationship with your customer that strengthens customer loyalty to your brand over your competitors’.

Packaging as a strategic tool

By integrating your brand identity into packaging development, you can not only attract the right target audience, but also differentiate yourself from the competition. A strong brand expression through packaging can be what makes a customer choose your product over another. Through our design and development process at Packwise, we work closely with you to ensure that your packaging promotes your brand identity through unique design and material choices that match your customers’ expectations.

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Are you ready to let your brand identity shine through in your packaging? At Packwise, we’re ready to help you create packaging that reflects both your brand and your customers’ values. Contact us today and let us take your packaging to the next level.

 

Optimize your packaging with customer insights and learn how understanding the customer can create effective packaging design that attracts your target audience.

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Emballage-design Emballagedesign Ikke kategoriseret Inspiration

Is your packaging targeting the right audience?

Hand chooses plastic bottle

August 14th 2024

Is your packaging targeting the right audience?

When choosing packaging for your product, it’s crucial to make sure it appeals to your target audience. Whether you focus on sustainable packaging, airless dispensers and cosmetics packaging or pharmaceutical packaging, the look and feel of your packaging needs to match customer expectations. But how do you ensure your packaging design meets these expectations? In the coming blog posts, we’ll dive into how packaging plays a key role in the relationship between your business and your customers.

Glas dispenser and medicin bottle

Packaging that reflects customer values

Your packaging should resonate with your customers’ values. Parameters such as gender, age and income affect how customers relate to your product. For example, if you sell cosmetic packaging, luxurious design and sustainable materials can attract environmentally conscious customers. For medicine bottles and pharmaceutical packaging, it can be crucial that the packaging signals safety and reliability. In addition to product packaging, Packwise also helps you develop gift boxes that appeal to your customers’ values and enhance the user experience.

Materials in glas, plastic, cardboard and metal

Packaging material: Your brand's first impression

Your packaging is often the first thing your customers see and touch. Therefore, it’s essential that your packaging communicates your brand values through design and material to stand out. At Packwise, we offer a wealth of recyclable packaging in packaging plastics that are easier to recycle – such as mono-materials and bioplastics. In addition, we utilize a design and development process where you can be involved all the way from concept to finished product, with a focus on guiding you to create packaging that fits your exact needs.

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Choosing the right packaging is not only about practical considerations, but also about understanding your target audience. Well-designed packaging can strengthen your position in the market and increase customer satisfaction. Contact us today to find out how we can help you create packaging that reflects your brand identity and reaches your target audience.

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Emballage-design Ikke kategoriseret Inspiration

Colours and text; Two elements of packaging design

12-key-colors-2021-400x553-min

30. August 2023

Colours and text; Two elements of packaging design

The packaging design is an important part of your product as it is the first thing the consumer sees in the store or online. When designing packaging, there are many factors that determine whether your product stands out from the competition. This post highlights two important elements of the packaging design process.

Colours; A mean of communication

Colourful elements catch the eye, and for the same reason colour is one of the most powerful means of communication when it comes to packaging.

Colours are symbolic and can create connotations and emotions in the consumer. At the same time, certain colours can reflect values and thus communicate the universe and values of your product. Together with the graphics, the role of colours is to reflect your company’s DNA. The visual expression of your packaging therefore tells the consumer about your values, your product category, your target group, your materials, etc.

Several psychological studies indicate that colours on packaging have a major impact on consumers’ choice of products, as well as the products they are intuitively attracted to. Colour is therefore an essential element of your communication and it is important to consider your choice of colour and what it signals.

Colour pallet

The importance of text

Information and mandatory text on packaging must first of all be easy to decode. It is of the utmost importance that the product declaration and product description is a clear, informative text that is adequate for the purpose. To make the text easily digestible and delicious, the choice of font is also a relevant element to put effort into. Fonts help to communicate what consumers can expect from the product. A more text-heavy label can be simplified with a light and simple font. A simple font – combined with visual elements – would be preferable on FMCG products, for example.

Your packaging design

When it comes to packaging design, there are a myriad of options and we know it can seem overwhelming. At Packwise, we want to help you as best we can, so feel free to contact us here for a no-obligation chat. If you’re interested in learning more about how we work with packaging design and development, we’ve selected a case that describes the process from initial idea to finished packaging solution. You can read it here.

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