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Sustainable packaging solutions

field

03. April 2024

SUSTAINABLE PACKAGING SOLUTIONS

It is not anything new that the focus on sustainable packaging is becoming more prominent both within companies and in consumer consciousness. In response to the growing concern and focus on the environment, we at Packwise have always prioritized offering innovative and environmentally friendly packaging solutions. In this post, we will elaborate on some of the various sustainable packaging solutions we offer and take a closer look at a study examining consumer attitudes towards sustainable packaging solutions, which can be crucial for the success of your product.

Consumer reaction to sustainable packaging

A study by consumer behavior experts at the MAPP Centre, Aarhus University, reveals significant interest and willingness among Danes to support sustainable packaging. According to the study, one in five Danes is willing to pay extra for products delivered in sustainable packaging, as long as the packaging clearly informs about recycling options. This signals an increasing awareness among consumers about the importance of choosing environmentally friendly alternatives.

Nestlé has been an active participant in promoting sustainable packaging, especially with their Nescafé products. The Nescafé Gold jar is already designed for recyclability, which is a step in the right direction. They have taken further steps by introducing Nescafé Gold refill packs, making them easier to recycle and sort. This initiative is part of Nestlé’s global goal to only use recyclable or reusable packaging by 2025.

Anna Lindqvist, marketing manager for Nescafé in the Nordic region, emphasizes the importance of informing consumers about proper sorting and encourages changes in consumer behavior. With Nescafé, where 6,000 cups are consumed worldwide every second, they have a unique opportunity to influence consumers in a positive direction.

This has been a step forward towards a more sustainable future and sends a clear signal that consumers want and support environmentally friendly alternatives.

FN Goal 12

Recycle plastic

Recycle plastic plays a central role in the fight against plastic pollution and resource depletion. By opting for recyclable plastic materials for packaging, companies can significantly reduce their ecological footprint and contribute to the preservation of the planet.

The recyclable nature of plastic enables it to be part of a circular economic model, where materials can undergo multiple recycling cycles, reducing the need for new plastic production and decreasing waste volumes. Therefore, it is crucial for consumers to support companies prioritizing recyclable plastic solutions, and for businesses to continue investing in and exploring these sustainable alternatives.

By focusing on recyclable plastic in packaging choices, we can collectively work towards a more sustainable future for upcoming generations. This underscores the importance of integrating recyclable materials as a central part of our efforts to preserve the environment and resources for future generations.

Refillable packaging

Refillable packaging is an important factor in the efforts to reduce plastic pollution and resource depletion. By opting for refillable packaging solutions, companies can significantly reduce their environmental impact and contribute to a more sustainable future.

The ability of refillable packaging to enable reuse through patrons replacement or product refilling creates a circular economic model. This reduces the need for new packaging production and decreases waste volume, which is crucial for preserving the environment.

It is of great importance that consumers support companies embracing refillable packaging solutions, and that businesses continue to invest in and develop these sustainable alternatives.

Refillable

Monomaterial

Monomaterials represent a significant strategy in the effort to create more sustainable packaging solutions. By using monomaterials, where the packaging is made of only one type of material, the recycling process is greatly simplified. This makes it easier to sort and recycle the packaging since there is no need to separate different materials.

This approach not only minimizes waste but also contributes to reducing energy and resource consumption in the production process. Companies that implement monomaterials in their packaging solutions demonstrate a clear commitment to promoting sustainability and preserving the environment.

For consumers, monomaterials mean a simpler and more transparent recycling process, which can increase willingness to choose products with sustainable packaging.

We have been working on Sustainable Solutions for years!

At Packwise, we continuously strive to provide sustainable packaging solutions that add value for both you and your customers. Explore our extensive product catalog to find the perfect packaging for your needs.

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Refillable packaging

Refillable

28.02.2024

Refillable packaging

Refillable packaging, or reusable packaging, offers a convenient solution to address the problems of single-use consumption and waste production. This system contributes to sustainability by reducing the need for producing new packaging, which in turn decreases the consumption of raw materials and energy, as well as reducing the amount of waste. In this post, we will take a closer look at how refillable packaging works, its environmental benefits, and the challenges associated with its implementation.

How does refillable packaging work?

Refillable packaging is designed to be reused multiple times. It can be used for a wide range of products, including cosmetic products, . The concept involves the consumer either returning the empty packaging to a refill station or refilling the packaging at home with products purchased in concentrated form (refill cartridges).

Refillable bottles

Environmental benefits

  1. Reduced waste production: Recycling packaging leads to a direct reduction in the amount of waste. According to the Ellen MacArthur Foundation, moving towards a circular economy, where reuse and recycling are emphasized, significantly contributes to the reduction of plastic waste.
  2. Less resource consumption: The production of new packaging requires both raw materials and energy. By recycling packaging, these resources can be conserved. A study in the Journal of Cleaner Production highlights that recycling packaging can significantly reduce environmental impact compared to single-use consumption.

  3. Promotion of circular economy: Refillable packaging supports the transition to a circular economy by keeping resources in use for as long as possible. This aligns with EU’s action plan for circular economy.

Challenges and solutions

Despite the obvious benefits, refillable packaging faces challenges such as logistics of return and refilling, consumer convenience, and perception of product hygiene. To address these challenges, companies are working on various solutions:

  • Establishment of drop-off points and return systems: To make the process easier for consumers, companies are setting up convenient drop-off points and return systems. This approach aims to integrate the return of empty packaging into the consumer’s regular routine, minimizing disruption and effort.

  • Development of mobile refill stations: Bringing the refill process closer to the consumer, mobile refill stations can increase accessibility. These stations can be set up in community centers, shopping areas, or even rove between neighborhoods, making it more convenient for consumers to refill their containers without going out of their way.

  • Implementation of high standards for cleaning and sterilization: To ensure the safety and hygiene of the products, companies are implementing strict cleaning and sterilization standards for refillable packaging. This involves using state-of-the-art cleaning technologies and processes to ensure that every container is safe to use again. By doing so, they aim to address consumer concerns about hygiene and product safety, making the refillable option as appealing as purchasing new.

These solutions are designed to mitigate the challenges associated with refillable packaging, making it a more attractive option for consumers and helping to further reduce the environmental impact of packaging waste.

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Refillable packaging offers an effective way to reduce waste and promote sustainability. By addressing and overcoming the existing challenges, this system can play a central role in minimizing our environmental footprint.

At Packwise, we have several years of experience in the design, development, and production of packaging solutions, so do not hesitate to contact us today!

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Which plastics can be recycled?

Recycled plastic

30th January 2024

Which plastics can be recycled?

It’s no news that recycling is an important part of sustainability. But which plastics can actually be recycled?

That’s what we want to focus on in this blog post, where we dive into recyclable plastics.

Introduction to plastic recycling

Plastics are made from different polymers that provide different properties and applications. It is these differences that determine whether a plastic type can be recycled or not.

Polyethylene terephthalate (PET)

PET is one of the most recycled plastics worldwide. Best known for its use in beverage bottles and food packaging, this plastic is highly valued in the recycling industry. When PET is recycled, it can be transformed into a variety of new products. For example, recycled PET can be used to make fiber for clothing, new packaging bottles, and even furniture.

But why is PET so easy to recycle? The primary reason is its chemical structure, which allows it to be melted and reformed without losing much of its integrity. Furthermore, there is a strong market demand for recycled PET, driving innovation and efficiency in recycling processes.

High-density polyethylene (HDPE)

HDPE is known for its strength and durability and is used in a wide range of products from milk jugs to shampoo bottles. Its chemical resistance makes it ideal for storing food and other products that require robust packaging. HDPE is relatively easy to recycle, and recycled HDPE is often used to make new containers, pipes, and even toys. But beyond these applications, there is also a growing market for HDPE in the construction industry, where it is used to produce everything from pipes to road signs.

used-plastic-bottles-recycling-bins-earth-day-campaign

Polyvinyl chloride (PVC)

PVC, also known as vinyl, is used in a variety of products, but its recycling is complex. PVC often contains additives such as plasticizers and stabilizers, making it harder to recycle compared to other plastics. However, there are efforts to improve PVC recycling, including the development of technologies to separate and purify PVC, which could open the door to wider recycling opportunities.

Low-density Polyethylen (LDPE)

LDPE is a type of plastic that is primarily used to make things like plastic wrap and shopping bags. While it is technically possible to recycle LDPE, there are challenges associated with it. Its light weight and flexibility can cause problems in the recycling process, as it often gets caught up in machinery and contaminates other materials. However, there are industry efforts to improve recycling processes for LDPE, particularly through the development of more advanced sorting and processing techniques.

Polypropylene (PP)

PP’s strength and heat resistance make it a preferred plastic for many applications, including car parts and food containers. PP recycling is on the rise, partly due to improvements in sorting technology and a growing awareness of the need to recycle this type of plastic.

How to recognize recyclable plastic?

Most plastic products are labeled with a recycling symbol – a triangle of arrows with a number in the middle. This number indicates the type of plastic. For example, PET is labeled with the number 1, while HDPE has the number 2. This labeling helps recycling facilities sort the plastic more efficiently.

Challenges and future of plastic recycling

Plastic recycling faces several challenges, including contamination in recycling streams, lack of standardization, and economic barriers. To improve recycling rates, it’s important to focus on both improving recycling technologies and consumer awareness. Initiatives such as Extended Producer Responsibility (EPR) and improvements in waste management systems can also play a key role.

Understanding which plastics can be recycled is essential to promote sustainability and reduce the environmental impact of plastic waste. While some plastics such as PET and HDPE have relatively high recycling rates, others such as PVC and PS still have a long way to go. By working together – consumers, businesses, and governments – we can make great strides towards a more sustainable and environmentally friendly society.

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Bioplast: A Greener Future for Plastic

bioplast

23. Januar 2024

Bioplast: A Greener Future for Plastic

Plastic pollution is a global challenge that requires fresh thinking and innovative solutions. Bioplastic addresses environmental issues associated with traditional plastic.

This blog post will explore what bioplastic is, how it is produced, the materials it is made from, and how long it takes to break down.

What is Bioplastic?

Bioplastic is a type of plastic that differs from conventional plastic by being based on renewable resources such as plants and microorganisms. This makes bioplastic more sustainable and biodegradable compared to petroleum-based plastic types. The increased attention to bioplastic is due to its potential to reduce the negative environmental impact of traditional plastic.

groen-flaske

How is Bioplastic made?

The production of bioplastic involves the use of bio-based raw materials, which can include starch, sugars, vegetable oils, and microorganisms such as bacteria or yeast. The most common method for producing bioplastic is fermentation, where microorganisms convert sugars into polymers. This process can be more environmentally friendly and sustainable compared to extracting oil for conventional plastic.

Bioplastic can also be produced using thermoplastic polymers, which can be shaped and processed similarly to traditional plastic. These polymers can be extracted from plants such as corn, sugarcane, and potatoes, and processed to form various types of bioplastic.

What is Bioplastic made of?

Bioplastic can be based on various materials depending on the intended use. One of the most common sources for bioplastic is cornstarch, which is converted into polymers and used to create biodegradable products. Sugarcane is a sustainable source for bioplastic production and can be used to make different types of bioplastic with varying properties. Starch from potatoes can be extracted and used to create bioplastic materials with good mechanical properties. Microalgae can be an alternative source for bioplastic and offer the advantage of not competing with food production. Oils from plants such as soy, corn, or rapeseed can be used as raw materials to produce bioplastic.

How long does it take for Bioplastic to break down?

One of the significant characteristics of bioplastic is its ability to break down more efficiently than traditional plastic. However, the degradation process depends on several factors, including the type of bioplastic and environmental conditions.

Bioplastic can break down in industrial composting facilities, where temperature and humidity are controlled to optimize the degradation process. Under these conditions, certain types of bioplastic can break down in as little as a few weeks to a couple of months. It is important to note that degradation in home composting conditions or in nature may take longer, and some types of bioplastic require specific conditions to break down completely.

At Packwise, we have many years of experience working with various types of plastic, so feel free to contact us through our contact form or explore our
extensive range of products in our product catalog.

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What is PE plastic?

PE logo

08. Januar 2024

What is PE plastic?

Polyethylene plastic (PE) is one of the most common and versatile types of plastic widely used in everyday life and industry. Polyethylene is a thermoplastic polymer produced by polymerizing ethylene molecules. This plastic is known for its versatility, durability, and economic benefits. There are two main types of polyethylene: low-density polyethylene (LDPE) and high-density polyethylene (HDPE).

The many types of PE

HDPE is known for its stability and is used in products such as buckets, pipes, and bottles. Conversely, LDPE is more pliable and flexible, ideal for plastic bags, bottles, and carton coating. Other variants like VLDPE, LLDPE, MDPE, and UHMWPE also have their unique properties.

Molecular arrangement and density are crucial factors. Low density implies branched molecules, increasing flexibility, while high density means linear molecules, providing strength and rigidity. This affects the applications of each variant.

PE bottles (2)

The usage of PE plastic

Variants with low density like LDPE and LLDPE are used for flexible products such as food wrap and plastic bags. Their toughness and low weight make them ideal for these purposes. High-density variants like HDPE and UHMWPE are employed in strength-demanding applications like crates, drums, and transport tanks. Explore our extensive product catalog to find our PE plastics.

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Packwise has several years of experience in designing and developing packaging made from various materials, including PE plastic. We invite you to explore our extensive product catalog, featuring a wide range of packaging solutions. Additionally, you can contact us through the form on our website. We are also available to assist with the design process, ensuring you create a truly unique packaging solution.

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Two big packaging trends in 2023 and beyond!

Sprayflaske_2023

07. November 2023

Two big packaging trends in 2023 and beyond!

Packaging evolves every year and 2023 is not different. As environmental concerns continue to shape consumer choices and industry practices, two significant trends are set to dominate the packaging world: monomaterials and refillable packaging. These trends, driven by a collective commitment to sustainability, are reshaping how we think about packaging materials and the concept of waste. Let’s delve into these trends, exploring their impact and potential for a more sustainable future.

Monomaterials: The evolution of sustainable packaging

Monomaterials, also known as single-material packaging, represent a revolutionary shift in the way products are packaged. Unlike traditional packaging, which often combines multiple materials (such as plastic, metal, and paper) making recycling complex and challenging, monomaterials are made from a single type of material. This simplicity holds the key to recycling efficiency and reducing environmental impact.

One of the primary advantages of monomaterials is their recyclability. Because these materials are uniform, recycling facilities can process them more effectively. This streamlining not only makes recycling easier but also encourages greater participation from consumers who are increasingly environmentally conscious. Brands adopting monomaterial packaging are making a bold statement about their commitment to reducing plastic pollution and embracing a circular economy.

Additionally, monomaterials offer versatility in design. Manufacturers can innovate with different types of recyclable materials, exploring options like bio-based plastics, compostable polymers, and even natural fibers. This innovation not only addresses environmental concerns but also fosters creativity, leading to aesthetically pleasing and functional packaging solutions.

By embracing monomaterials, businesses are not only meeting consumer demands for eco-friendly options but also contributing significantly to a greener, more sustainable future. As this trend gains momentum, it has the potential to redefine industry standards and inspire a new era of responsible packaging practices.

Lotion pumps in mono

Refillable packaging: Reducing waste, one refill at a time

Refillable packaging is another trend poised to make a significant impact in 2023 and beyond. Rooted in the concept of the circular economy, refillable packaging promotes the reuse of containers, reducing the need for single-use items and minimizing waste generation. This trend embodies the principles of sustainability and resource conservation.

The beauty of refillable packaging lies in its simplicity. Instead of disposing of a used container, consumers can return it to the manufacturer or retailer for a refill. This process not only reduces the demand for new packaging but also encourages responsible consumer behavior. Refill stations, increasingly prevalent in stores and public spaces, provide convenient options for customers to replenish their products, from cleaning supplies to personal care items.

This trend fosters a sense of responsibility among consumers, making them active participants in the sustainable lifecycle of products. It also encourages brands to invest in durable, high-quality packaging that can withstand multiple uses, thereby reducing the overall environmental footprint associated with packaging production.

Moreover, refillable packaging aligns with the growing zero-waste movement, empowering individuals and businesses to minimize their contribution to landfills and ocean pollution. By adopting refillable packaging solutions, companies demonstrate their dedication to environmental stewardship while building customer loyalty through sustainable practices.

Paving the way for a sustainable future

In embracing the trends of monomaterials and refillable packaging, the packaging industry is taking a giant leap toward a greener, more sustainable future. These trends not only address immediate environmental concerns but also pave the way for a circular economy where resources are conserved, waste is minimized, and innovation thrives.

As we step into 2023 and beyond, the importance of these trends cannot be overstated. By championing monomaterials and refillable packaging, businesses are not only meeting the demands of environmentally conscious consumers but also contributing to a global movement that prioritizes the health of our planet. Together, these trends signify a transformative shift in the packaging paradigm, one that holds the promise of a brighter, more sustainable tomorrow.

Packwise has a lot of expertise with these packaging solutions, so contact us today and let us help you with your project

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Generation Snack – From packaging to food

Generation-Snack

26. October 2023

Generation Snack - From packaging to food

This post highlights the company Generation Snack, known for its unique packaging design and innovative food packaging. Generation Snack sells delicious and highly seasoned kettle chips in a clever and functional package. The box containing the chips also doubles as a serving tray, making it easier to share chips with family and friends on the go.

Learn more about Generation Snack and food packaging in this post.

Food packaging

There are several requirements for packaging and wrapping food that are important to consider when developing food packaging. We provide an overview of these requirements, which are also outlined in the Danish Food Authority’s Hygiene Guidelines.

Packaging material and food packaging must be clean. Materials must not affect or be affected by the food. Materials must not release substances that can affect the taste, smell, or color of the food. Materials must be stored and handled hygienically. Packaging and wrapping must protect the food from cross-contamination, contamination, and odors. At Packwise, we ensure that we always meet these safety and health requirements when developing and producing food packaging. You can learn more about the requirements for packaging and wrapping food on the Danish Food Authority’s website.

SALT-Packshot

Generation Snack's Packaging and Serving Suggestions

Generation Snack is a newly launched chips brand offering three different varieties of chips that are easy to share on the go. The packaging not only serves the purpose of protecting the contents but also doubles as a serving solution, eliminating the need to eat chips directly from a foil bag. In addition to its functionality, the packaging boasts a unique look, designed by various up-and-coming artists. Generation Snack’s packaging is distinctive, aesthetically pleasing, and functional, setting it apart from competitors’ solutions.

Boxes

At Packwise, we design, develop, and produce boxes for a variety of purposes. We create boxes for food items, like in the case of Generation Snack, but we also offer boxes for diverse applications. Our boxes can be used for a wide range of products, tailored to your specific needs and preferences. We always prioritize ensuring that the product and its packaging present a seamless experience. This focus applies to both primary and secondary packaging. Learn more about our selection of boxes here.

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Want to succeed in e-commerce? Think sustainable!

Blue cream jar in monomaterial

26. October 2023

Do you want to succeed with e-commerce? Think sustainability!

Online sales are increasing, and so is consumers’ environmental awareness. Consumers now demand higher quality products and packaging than ever before. This, of course, presents challenges, but it also creates opportunities, and we want to shed light on them for you. In this post, we will, among other things, tell you how you can turn consumers’ growing environmental consciousness to your advantage.

Why is packaging important at all?

Packaging is important because it is more than just a wrapper or protection for your product. Your choice of packaging and design actually has significant implications for your brand and your sales.

Think of your packaging as an extension of your brand: it is highly relevant that your packaging aligns with your company’s values, as your packaging should contribute to selling your products. When your products are sold online, consumers don’t have the opportunity to physically interact with your products. Therefore, your packaging plays the role of enticing consumers to own your product.

Sustainable E-commerce

Every year, Danes spend 174 billion DKK online. The many products shipped are packaged in enormous amounts of packaging, which burdens the environment. In early 2020, the government initiated an effort to provide more knowledge on how to achieve more sustainable packaging in e-commerce.

The growing e-commerce sector demands an increasing focus on sustainability in the area of packaging, as large quantities of packaging from online shopping are discarded every day. It is therefore relevant to consider how to create an environmentally friendly packaging solution for e-commerce.

Havet-510x287

How can you create sustainable packaging for e-commerce?

If you want to develop more sustainable packaging for your products, it’s a good idea to consider the materials you use.

Internet giant Zalando has a vision for 2020. They aim to replace all packaging materials with environmentally friendly materials that are 100% recyclable. Going forward, the e-commerce company will only use recyclable paper packaging. Additionally, Zalando will phase out all plastic bags, replacing them with paper bags.

In 2018, Coleman Parkes Research conducted a study on packaging, yielding interesting results.

In recent years, the media has heavily focused on how plastic packaging pollutes the oceans, and it has influenced Europeans. 74% of Europeans say that media coverage of packaging waste has influenced their buying habits.

The study also shows that 75% of European consumers say that sustainable shipping packaging affects their purchasing decisions.

What options do you have for creating sustainable packaging?

Consumers are becoming increasingly environmentally conscious, demanding sustainable products and packaging more than ever before. Businesses can leverage a sustainable profile to their commercial advantage because sustainability sells. If you have created environmentally friendly product content in sustainable packaging, make sure to communicate it to consumers! This way, you are doing both the environment and your business a favor. We have gathered some tips on how to make your packaging more sustainable and how to inform your (potential) customers about it:

Sustainable Materials – Use recyclable materials and communicate it through your packaging design. Consumers are interested in how eco-friendly your packaging is, and they should easily access this information. If your packaging is made of recycled plastic, you can write ‘100% recycled plastic’ to capture consumers’ attention.

Environmental Certifications – A study conducted by Epinion for the Danish Environmental Protection Agency shows that half of consumers look for eco-labels and a company’s environmental profile when choosing a product.

Use Colors, Patterns, Illustrations, etc., Evoking Environmental Themes – Simple designs, the color green, and illustrations of leaves are all elements that indicate your packaging is sustainable.

 

If you want read more about sustainable packaging you can read our page or go to our sustainable website.

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Cleaning Packaging: Sustainability & Customer Experience

trigger sprayer sprøjter vand

17. October 2023

Cleaning Packaging: Sustainability & Customer Experience

In an age where environmental consciousness is at an all-time high, the importance of recyclable packaging cannot be overstated. However, a common misconception exists that incorporating eco-friendly materials compromises the consumer experience. This couldn’t be further from the truth. Recent revolution in cleaning packaging has not only made it more sustainable but also enhanced the overall customer experience.

Brands are now exploring innovative materials that are both sustainable and consumer friendly. For instance, our collaboration with Coop with regard to their Änglamark brand.

Enhanced Design and Functionality:

Incorporating recyclable materials has sparked creativity in packaging design. Brands are now focusing on creating visually appealing and functional packaging solutions that enhance the overall consumer experience. For instance, packaging with resealable features not only keeps products fresh but also adds convenience for consumers. This focus on design and functionality ensures that the switch to recyclable materials does not compromise user experience.

Black and orange spray bottle

Collaborative Efforts:

Collaboration among brands, manufacturers, and recycling facilities is crucial for the successful implementation of recyclable packaging. By working together, these entities can develop efficient recycling systems that encourage the responsible disposal of packaging materials. This collaborative approach ensures that recyclable packaging is not only sustainable but also actively contributes to environmental conservation efforts.

Änglamark Sustainable PET Bottle

One shining example of sustainable packaging that does not compromise the customer experience is the 900 ml PET bottle produced from recycled material (RPET) by Änglamark, a brand committed to sustainability. This eco-friendly packaging choice reflects Änglamark’s dedication to the environment without compromising the user’s experience.

 

To enhance customer usability, the round bottle cleverly incorporates flat sides with a ribbed texture, providing a better grip for consumers. What’s more, the bottle features measuring/dosing indicators strategically placed diagonally. This thoughtful design not only promotes a better dosing experience but also ensures accuracy regardless of how the bottle is held.

Two bottles and flower

The bottle is adorned with a clear, informative label that communicates essential details such as product information, variant, and certifications. Moreover, it proudly showcases the new improved dosing experience, emphasizing Änglamark’s commitment to user satisfaction. To add a touch of brand identity, the well-known Änglamark logo is discreetly embossed in the top of the capsule, making product identification effortless for consumers.

This Änglamark PET bottle stands as a testament to the fact that sustainable packaging can be both environmentally friendly and user-friendly. By combining innovative design, recycled materials, and a focus on improving the customer experience, Änglamark has set a remarkable example for the industry, proving that eco-conscious choices need not compromise the quality or usability that consumers expect.

Incorporating such eco-friendly initiatives not only benefits the environment but also enhances the overall brand image. It showcases a brand’s commitment to responsible practices while ensuring that customers continue to enjoy products in packaging that is both intuitive and sustainable.

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At Packwise, we specialize in creating innovative cleaning packaging that prioritizes sustainability and enhances customer experience.

Don’t hesitate—contact us today!

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9 Danish cosmetic packaging designs we admire

12. October 2023

9 Danish cosmetic packaging designs we admire

Brands

At Packwise, we love creative packaging solutions and are constantly looking for inspiration to deliver the best solutions in cosmetic packaging in the market.

Packaging is both an extension of a product and a unique touchpoint to express your brand’s identity.

Therefore, it makes sense to explore and get inspired by the various packaging solutions that exist. Here, we have chosen to celebrate some Danish cosmetic brands for their cosmetic packaging, whether it’s about design, functionality, or something entirely different.

1. Miild

Miild is a makeup brand that stands out from many other manufacturers in the market. What sets Miild apart is their dedication to creating products without endocrine-disrupting chemicals. This is a rarity in the world of makeup and makes Miild a unique choice for consumers who want healthy and safe makeup.

Behind Miild are the founders Tanja and Tine, both with allergies, giving them a personal understanding of the importance of creating products that are gentle and safe for users. Their commitment to user trust is evident and is reflected in their products. This effort was recognized when the Consumer Council TÆNK gave all of Miild’s products the highest rating in their chemical test on June 22, 2020.

Miild’s commitment to user safety and their ability to deliver products without harmful substances have made them a reliable choice for anyone who wants to enjoy makeup without compromising their health.

Miild

2. Nilens jord

Since its foundation in 1982, Nilens Jord has been a pioneer in the beauty industry. As early as 1990, they took a remarkable step by becoming the first Danish beauty brand to eliminate the use of perfume in their products. This decision was made with a focus on creating products that are gentle and suitable for various skin types.

Nilens Jord offers a wide range of beauty products, but they are especially known for their iconic clay pot containing bronzing powder. This unique packaging stands out significantly from the rest of the industry and has made Nilens Jord’s brand highly recognizable. By using clay as packaging material, Nilens Jord has not only created a unique aesthetic expression but has also managed to enhance their brand equity. This alternative approach to packaging demonstrates their commitment to sustainability and innovation, making them a favorite choice among consumers seeking both quality and originality in their beauty products.

Nilens jord

3. Zenz

ZENZ is a remarkable company that has undergone an impressive transformation, starting as Denmark’s first green hair salon and evolving into creating a wide range of indulgent beauty products that not only nourish but also respect both people and the environment.

What makes ZENZ even more impressive is their ability to translate their brand identity into their packaging. Their hair color packaging is not like typical product packaging. Instead of using an over-glamorous approach with shiny supermodels, they have opted for a creative illustration reflecting their botanical message. This unique packaging solution is refreshing and stands out from the crowd.

ZENZ’s packaging is not just an ordinary container; it is a piece of art representing the company’s values and personality. This creative approach to packaging helps define who ZENZ is as a company, differentiating them from others in the market. It is inspiring to see how they have managed to create a packaging solution that is not only aesthetically appealing but also sustainable and in line with their botanical message.

kosmetikemballage

4. Zenz (again)

ZENZ has made a groundbreaking decision by offering their products in a 2500 ml packaging with a focus on refill. This approach is not only practical but also an excellent way to reduce the use of plastic packaging. The refill concept is familiar from hand soaps in supermarkets, and it’s fantastic to see this idea being applied in the beauty industry.

What makes refills so important is their ability to minimize the use of non-recyclable plastic, especially in dispensers that typically cannot be recycled. By avoiding non-recyclable plastic in their packaging, ZENZ not only contributes to protecting the environment but also helps prevent microplastics from ending up in our oceans and nature.

While plastic itself can be an environmentally friendly solution because it can be 100% recyclable, it’s still crucial to be mindful of the potential environmental consequences, especially when it comes to packaging that cannot be recycled. This environmental awareness and focus on sustainability are vital to preserving our planet.

It’s encouraging to see companies like ZENZ take steps towards more sustainable packaging solutions. Innovation in the packaging industry will continue to play a central role in reducing our environmental impact, and it’s exciting to follow how this development will progress in the future. If you want to explore more about sustainable packaging, you can find additional information at Packwise or read our e-book on types of plastics to enhance your knowledge on this important topic.

Zenz Shampoo

5. Australian Bodycare

Since 1992, Australian Bodycare has been combating bad skin with a dedicated mission. Their key ingredient is Tea Tree Oil, which plays a central role in this series. This natural ingredient is known for its many beneficial properties for the skin.

What makes Australian Bodycare unique is their approach to products for hair loss. Unlike many clinical and medical products, they have created a series that doesn’t lose its identity. Instead of following the conventional path, they have chosen to illustrate Australia’s impressive nature on their packaging. This not only creates a visually appealing product but also brings a sense of connection to nature into the skincare routine.

Australian Bodycare continues their fight for healthy skin by offering products that are not only effective but also provide a unique experience for users, connected to the magnificent nature of Australia.

6. Copenhagen Grooming

This brand is committed to designing products that help men achieve great beards! Their Activator and Cleaner are surrounded by elegant and glossy airless dispensers, adding a touch of luxury to beard care. These dispensers are encapsulated in a raw and minimalist packaging design that emphasizes the brand’s modern and stylish approach to beauty care.

If you want to learn more about Copenhagen Grooming and their innovative approach to creating their gift sets, you can find additional information on our blog. There, you will discover the exciting details behind the creation of their products and gain insight into the passion they put into helping men care for their beards in the best possible way.

Copenhagen Grooming Kit

7. Ecooking

Ecooking was founded in 2014 and has now evolved to offer more than 60 different products. The company has a special focus on solving skin problems and aims to make it easily accessible to everyone. A notable characteristic of Ecooking’s products is their modern Nordic packaging design. Particularly, the label, along with the raw choice of typography, provides an elegant expression.

Regardless of the product type, all Ecooking products share a common visual identity that makes them recognizable. The consistent packaging allows identifying the products as part of the same series, making it easy for consumers to find the right products for their skincare needs.

kosmetikemballage

8. Beauté Pacifique

Beauté Pacifique, the Danish beauty company with a French name, has undergone remarkable development since 1997 and has become an internationally recognized brand in skincare.

The company has been a trailblazer in skincare by introducing the first cream scientifically documented for its ability to make the skin younger. Their products are not only known for their effectiveness but also for their elegant blue identity, which has become a trademark for Beauté Pacifique. Especially, their Serum Paradoxe is recognizable to many.

The beautiful navy blue gradient on the packaging is perfectly complemented by the shiny dispenser and the exclusive font choice on the serum. This carefully designed cosmetic packaging serves as an active touchpoint in positioning their brand, which continues to stand strong globally.

Beauté Pacifique has not only created effective skincare products but has also managed to integrate aesthetics and elegance into their packaging design, contributing to their global success and popularity. Their innovative approach to both product development and packaging design has solidified their position as a leading name in the beauty industry.

9. Tromborg

Tromborg, founded by a former makeup artist and a biochemist specialized in anti-aging research, is a company driven by product quality rather than the typical focus on Instagram influencers. Their approach is based on science and natural ingredients, which is one of the reasons for their success.

What truly sets Tromborg apart is their luxurious and simple packaging design. The company manages to showcase the product inside the packaging in an exceptional way. The beautiful blue color on the packaging, representing ‘mud,’ along with Marianna Tromborg and Tim Schyberg’s “Behind the science” concept, emphasizes the company’s focus on the core values of the product.

Tromborg’s approach to packaging is also remarkable. They demonstrate that packaging doesn’t just have to be a protective casing around the product but can also be part of the product experience. This mindset illustrates their commitment to thinking innovatively about packaging solutions. By focusing on the product’s content and value instead of being distracted by other factors, Tromborg has managed to establish itself as a trusted and valued player in the beauty industry. Their approach is a great example of how thoughtful and elegant packaging can enhance the brand’s message and appeal to customers seeking authenticity and quality.

Contact us today!

At Packwise, we are dedicated to helping you create a unique packaging design that stands out from the crowd. We understand the importance of having appealing and functional packaging that can capture customers’ attention and reinforce your brand message.

Whether you need assistance in developing a sustainable packaging solution, desire an elegant and innovative design, or have specific requirements for product presentation, we are here to help you bring your ideas to life.

Don’t hesitate to contact us today! We look forward to collaborating with you and creating packaging that will impress your customers and strengthen your company’s position in the market.

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Packaging with Logo

Packaging with Logo: Make Your Gift Extraordinary

When it comes to gifts, the packaging is just as important as the contents. That’s where packaging with a logo comes into play, adding a personal and professional touch to your gifts. Whether it’s for corporate gifts or personal presents, logo packaging can help create a memorable experience. In this blog post, we will explore how packaging with a logo can enhance your gift-giving game and direct you to our category page “gift boxes and secondary packaging” to discover a wide range of options.

1. Create a lasting impression 

One of the greatest advantages of using packaging with a logo is the ability to make a lasting impression on the recipient. When your company logo or a personalized design adorns the packaging, the gift becomes more than just a gift—it becomes an advertising window for your company or a symbol of your personal style.

When the recipient sees your logo on the packaging, they will automatically associate it with your company or you as the giver. This not only creates strong brand recognition but also demonstrates your thoughtfulness and attention to detail. By choosing packaging with a logo, you can give your gifts a professional and polished appearance. Source: Business.com

2. Differentiate your business

In a competitive business world, differentiation is crucial. Packaging with a logo can help your company stand out from the crowd. When you send products or gifts to your customers, the unique packaging with your company logo can serve as a marketing tool.

Customers will notice the extra effort you’ve put into presenting your products in a special way. Packaging with a logo is also a fantastic way to create a cohesive visual identity across all your products and marketing materials. It helps create a recognizable brand experience that sets your company apart from competitors. Source: Entrepreneur.com.

Gaveæsker emballage

3. Profile your business

Packaging with a logo is not limited to gifts alone. It can also be used as part of your daily business profiling. When you send products or samples to potential customers or partners, packaging with your company logo can help strengthen your brand.

When the recipient opens the package and sees your logo, it immediately creates a connection to your company. It sends a message of professionalism and quality, and it can contribute to building trust in your brand. Whether it’s a brochure, a sample, or a marketing gift, packaging with a logo can help amplify your message. Source: Forbes.

Visit our category page “gift boxes and secondary packaging” to explore our wide range of logoed packaging products that can be used to create an extraordinary presentation of your gifts or products. We offer various sizes, materials, and design options to meet your specific needs.

In today’s competitive business environment, it’s more important than ever to stand out. Packaging with a logo is an effective way to differentiate your business and make a lasting impression on your customers. Whether it’s for gifts or business profiling, packaging with a logo can help enhance your brand and visibility.

Don’t miss the opportunity to add a personal touch to your gifts and products. Visit our category page “gift boxes and secondary packaging” today and discover the extensive selection of logoed packaging that can help you create an extraordinary experience.

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What is packaging?

What is packaging?

Hvid flaske med låg

Focus on sustainability

Packaging also has a significant impact on the environment. Focus on sustainability and recycling has led to the development of new materials and reusable packaging solutions. Many countries have also introduced rules and standards for packaging materials to reduce environmental impact.

In businesses, packaging is also an important part of the supply chain. Effective and reliable packaging processes are necessary to ensure that products are protected during shipping and storage and arrive at customers in good condition.

airless pump bottles grey

Packaging is an essential part of our everyday life, but what exactly is it, and why is it so important? Packaging is the material used to protect and store goods until they are ready to be used or consumed.

It can range from simple plastic bags to advanced packaging for medical equipment. The purpose of packaging is to protect the product from damage, contamination, and other influences that can affect the product’s quality and durability. It can also have a marketing function by giving customers their first impression of the product and building acceptance.

Packaging comes in many different materials, including paper, plastic, glass, metal, and wood. Each material has its advantages and disadvantages and is used for different purposes. For example, paper and cardboard are commonly used in food packaging, while plastic is more common in cosmetics and cleaning products. Glass and metal are popular packaging materials for beverages and canned goods.

silver airless bottles cream jars

From storage to marketing

In addition to the reasons mentioned above, there are several other reasons why packaging is important.

Marketing:

Packaging can also have a marketing function by giving customers the first impression of a product and building acceptance. Packaging can help differentiate a product from competitors and influence purchasing decisions.

Shipping and storage:

Packaging plays an important role in the supply chain to ensure that products are protected during shipping and storage and reach customers in perfect condition. If the packaging is not sufficient, the product can be damaged during transport and eventually discarded.

It is very important to choose the correct packaging to protect the product from damage and contamination. Packaging can have a marketing function and impact the environment, which is why there is a focus on sustainability and recycling. In companies, packaging is an important part of the supply chain and requires an efficient and reliable packaging process.

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Sustainable Packaging Product Development

sustainable makeup - 800x534

30. August 2023

Sustainable Packaging Product Development

The worldwide movement toward sustainability has become unavoidable in recent years. The demand for more environmentally sensitive behaviours and products has increased due to factors like climate change and plastic pollution. This initiative has had a particularly positive effect in one area, the development of packaging products. Companies are revising their packaging strategy and placing a higher priority on the development of sustainable packaging products as customers seek more sustainable solutions.

So what precisely does product development for sustainable packaging entail? Simply described, it is the process of creating packaging that has a lower impact on the environment. Using eco-friendly materials, planning for recycling or compostability, and reducing waste across the full product lifecycle are a few examples of how to do this.

Designing for a better future

The following are some crucial factors for businesses looking to create more environmentally friendly packaging:

1. Material Selection 

Choosing ecologically friendly materials is the first step in developing products with sustainable packaging. Utilizing recyclable materials, such as paper, glass, or aluminum, can be one way to do this. Alternatively, it could refer to the use of biodegradable or compostable materials, including plastics made from plants.

2. Create materials that are recyclable or compostable

 Just because an item is recyclable doesn’t mean that it will be recycled. Packaging designers must make sure that their creations are simple to recycle in order to enhance the possibility of recycling. This can entail using simple packaging that is easy to detach or designing for mono-materials.

3. Reduce Packaging Waste

 Packaging designers can reduce waste in addition to choosing environmentally friendly materials and designing for compostability or recyclability. In order to achieve this, thinner materials, smaller package dimensions, or even no packaging at all may be used.

4. Take into Account the full Product lifespan

 Developing packaging products that are sustainable also entails taking into account the full product lifespan. This covers the product’s design, manufacture, and transportation as well as its usage, consumption, and disposal. By choosing materials and designs that consume the least amount of energy, produce the least amount of trash, and minimize greenhouse gas emissions, businesses can lessen their negative environmental effects.

5. Educate Consumers

Last but not least, businesses may assist consumers in making more environmentally friendly decisions by giving them accurate information on the environmental effects of their packaging. This can include details on how to compost or recycle the packaging and the environmental advantages of selecting a more sustainable option.

Feel free to contact us!

Packwise offers professional assistance in designing your ideal packaging solution using your preferred materials. With our years of expertise, feel free to reach out to us today. Together, we’ll bring your packaging vision to reality.

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PET bottles for Disinfection packaging

hvid pumpedispenser paa glasbord

27th April 2023

PET bottles for disinfection packaging

PET bottles are a popular packaging solution for a wide range of products, including disinfection. This post highlights the benefits of using PET bottles as packaging for disinfectant products.

Advantages of PET bottles for disinfection packaging

PET bottles are in many ways an ideal packaging solution for disinfection packaging. PET, or Polyethylene Terephthalate, is a type of plastic that has numerous advantages when used as a packaging material. First and foremost, the material is strong and durable, which means that PET bottles have good longevity. Additionally, PET bottles are resistant to chemicals, making them a suitable packaging solution for disinfectants. Disinfectant products typically contain alcohol and other chemicals, which PET bottles are able to withstand. 

Pharma-emballage_dispenser-box_2

A cheaper solution

PET bottles also have the advantage of being lightweight and therefore cheaper to transport than other heavier packaging materials. This reduces the cost of distributing disinfectant products.

Reusable material

Another advantage of PET bottles is that they are reusable. This reduces the amount of packaging waste generated when you choose PET bottles as your packaging solution. Additionally, producing new bottles requires less energy and fewer resources, which is also beneficial for the environment.

The many purposes can PET bottles

At Packwise, you can find PET bottles in various sizes and shapes, which makes them suitable for many purposes. It is important to choose a bottle in an appropriate size for your disinfectant. If you are selling a hand sanitizer that consumers can take on the go, then smaller bottles of 50-100 ml are ideal. The larger bottles of 500-1000 ml, on the other hand, are more suitable for use in companies, stores, or institutions.

Pump, cap, or sprayer?

Our PET bottles are available with different types of pumps and caps. The choice depends on the type and quantity of dosing you want from your packaging. It is also possible to produce PET bottles with accompanying sprayers, which make it easy to apply the disinfectant to surfaces.

If you are considering a PET bottle for your disinfectant, do not hesitate to contact us. We are ready to help you with the design, development, and production of your PET packaging.

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Packaging for cosmetics – Choosing the right product

Cosmetics

30. August 2023

Packaging for cosmetics

Choosing the right product​

Packaging for cosmetics is an important factor to consider when producing and selling cosmetic products. It can be challenging to choose the right type of packaging, as there are many different factors to consider. In this post, we will take a closer look at the various types of packaging available and why it is crucial to choose the right packaging for your product.

Plastic packaging

Plastic packaging is a popular solution for cosmetic products. Plastic is lightweight and durable, making it easy to transport and store. Additionally, there are many different types of plastic, each with unique properties. Polyethylene (PE) is a good choice for bottles and jars because it is strong and highly resistant to chemicals. Polypropylene (PP) is another popular choice for jars and lids because it is more resistant to heat and can withstand high temperatures. You can also explore our category page for a deeper dive into everything related to packaging for cosmetics.

pipetteflaske i glas

Glass packaging

Glass packaging is a more traditional choice for cosmetic products. Glass is heavier and less durable than plastic, but it has the advantage of being more resistant to chemicals and can be recycled multiple times. Glass is also more resistant to heat and can be used for products that require high temperatures. You can check out our wide range of products in our product catalog here.

Eco-friendly packaging

Eco-friendly packaging has become increasingly popular in recent years. Eco-friendly packaging can be made from recycled materials or biodegradable materials. Recycled packaging is a good way to reduce the environmental impact, as it saves on natural resources and reduces the amount of waste. Biodegradable packaging breaks down more quickly in nature and therefore has less environmental impact.

Marketing

Packaging for cosmetics is not only a practical solution but it can also help with branding your product to reach your target audience. At Packwise, we can assist you in designing and producing packaging for cosmetics that meets your specific needs. You can follow us on Instagram or LinkedIn for more inspiration. You can also read more about sustainable packaging here.

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Spray bottles

Spray bottles

Black and orange spray bottle

Spray bottles can be used for a wide range of products – they are a particularly popular packaging solution for cleaning. At Packwise, we have a wide selection of spray bottles that can be used for many different purposes. In this article, you can learn more about the different types of spray bottles.

Cleaning packaging: make cleaning more sustainable with Packwise

hand trigger sprayer product

When you think of sustainable cleaning products, you probably think of the content. However, packaging is also a significant factor when evaluating how sustainable a cleaning product is. To create more sustainable cleaning packaging, you can choose a spray bottle made of recyclable materials. If the packaging can be refilled, fewer resources will be used, as fewer new spray bottles need to be produced. At Packwise, we are ready to help you develop spray bottles that have a sustainable, functional, and aesthetic design that matches your brand’s visual identity.

Trigger sprayers

Brun trigger sprayer til rengøring

Trigger sprayers are highly effective for cleaning larger areas. The packaging is designed to dispense a constant stream of liquid when the trigger is pressed. The sprayer’s range can be adjusted, making the packaging ideal for cleaning high-up surfaces or hard-to-reach areas.

Mist sprayers

brown mist sprayer

A mist sprayer is most optimal for purposes where a finer and more even misting of liquid is required. Therefore, mist sprayers are an ideal packaging solution for care products such as perfume, hair products, and facemists. When the trigger is pressed, the spray bottle dispense a fine mist that provides a light and even distribution of the content.

Let us help you!

Spray bottles are the ideal packaging solution for a wide variety of products and purposes. Allow us to assist you in choosing the perfect spray bottle for your product. This includes considerations of functionality, sustainability, and packaging design. We are ready to help you design, develop, and produce packaging solutions tailored to your product. If you are interested in learning more about how we can assist you, contact us today. You are also welcome to explore our other specialized packaging categories on our inspiration page here.

 

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Pharmacy bottles

Pharmacy bottles

At Packwise we design, develop and produce pharmaceutical packaging, including pharmacy bottles. In this post we highlight what a pharmacy bottle is, what the requirements are for pharmaceutical packaging and how you can design a pharmacy bottle.

What is a pharmacy bottle?

A pharmacy bottle is used to package pharmaceutical products. At Packwise we can supply pharmacy bottles in many shapes, colors and sizes. In addition, the bottles are available in different materials such as plastic and glass. Below, we give you a quick overview of the two types of materials to better assess whether you should choose a pharmacy bottle made from glass or plastic.

Pharmacy bottles in glass

We produce pharmacy bottles in glass, which is a popular and widely used material for packaging. It is resistant and the quality of the material does not deteriorate when it is reused or recycled. However, there are also some disadvantages of glass packaging. The production of glass requires a lot of heat and it therefore uses a lot of energy, which is not good for the climate. In addition, the material is not shatterproof and therefore more prone to breakage.

Pharmacy bottles made from plastic

At Packwise we produce pharmacy bottles in PET plastic, which you can read more about here. The material is one of Europe’s most widely used and recyclable materials. PET has good properties in its pure form, which means that no additives are needed. It is a transparent and resistant material with strong barrier properties. There are therefore many advantages to PET as a packaging material for pharmacy bottles. You can find out more about our PET bottles in our product catalog.

green pharma bottle

Pharma packaging requirements

Pharmacy bottles fall into the category of pharmaceutical packaging. It is essential to clarify how a pharmaceutical packaging should be designed, as there are a number of requirements for this type of packaging to protect the product contents. We have provided an overview of the specific requirements for pharmaceutical packaging:

  • The company name and address of the responsible person must appear on the label or packaging
  • The nominal content by volume must be clearly indicated
  • The date of minimum durability must appear and it is the last day on which the product – with appropriate storage – retains its effect and is safe to use until.
  • Special precautions shall be indicated
  • The serial number or reference number of the manufacturing batch shall be indicated
  • The function of the product does not need to be translated if the words are integrated into the English language, such as shampoo
  • The declaration of ingredients shall be presented in order of decreasing weight at the time the ingredients are added to the product.
  • The list shall be marked “Ingredients”.

You can read more about the specific requirements for pharmaceutical packaging here.

Let us help you

You can design your pharmacy bottle to match your product and your needs. However, there may be some requirements for mandatory text, etc., as mentioned in the section above. Of course, we take this into account at Packwise when we help you design, develop and produce pharmacy bottles for your product. We also have the ability to create a series of packaging if you have multiple products that need to be packaged with a cohesive design.

At Packwise, we are ready to help you find the right packaging solution for your product. Do you have questions or do you need guidance? Then don’t hesitate to contact us today.

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Colours and text; Two elements of packaging design

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30. August 2023

Colours and text; Two elements of packaging design

The packaging design is an important part of your product as it is the first thing the consumer sees in the store or online. When designing packaging, there are many factors that determine whether your product stands out from the competition. This post highlights two important elements of the packaging design process.

Colours; A mean of communication

Colourful elements catch the eye, and for the same reason colour is one of the most powerful means of communication when it comes to packaging.

Colours are symbolic and can create connotations and emotions in the consumer. At the same time, certain colours can reflect values and thus communicate the universe and values of your product. Together with the graphics, the role of colours is to reflect your company’s DNA. The visual expression of your packaging therefore tells the consumer about your values, your product category, your target group, your materials, etc.

Several psychological studies indicate that colours on packaging have a major impact on consumers’ choice of products, as well as the products they are intuitively attracted to. Colour is therefore an essential element of your communication and it is important to consider your choice of colour and what it signals.

Colour pallet

The importance of text

Information and mandatory text on packaging must first of all be easy to decode. It is of the utmost importance that the product declaration and product description is a clear, informative text that is adequate for the purpose. To make the text easily digestible and delicious, the choice of font is also a relevant element to put effort into. Fonts help to communicate what consumers can expect from the product. A more text-heavy label can be simplified with a light and simple font. A simple font – combined with visual elements – would be preferable on FMCG products, for example.

Your packaging design

When it comes to packaging design, there are a myriad of options and we know it can seem overwhelming. At Packwise, we want to help you as best we can, so feel free to contact us here for a no-obligation chat. If you’re interested in learning more about how we work with packaging design and development, we’ve selected a case that describes the process from initial idea to finished packaging solution. You can read it here.

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Secondary packaging

Secondary packaging

At Packwise, we don’t just develop your packaging. We also have the ability to create secondary packaging that matches your product and your image. If you’re interested in learning more about secondary packaging, read on.

The difference between primary and secondary wrapping

What is the difference between primary and secondary wrapping? Primary packaging is in direct contact with the product, which secondary packaging is not. Secondary packaging is therefore the outer packaging, which can be of many different materials, shapes and sizes. It can serve different purposes. For example, it can protect the primary packaging and thus the product. In addition, it can bring together several products in one box. These boxes help to give the consumer a feeling of exclusivity, as it is an added luxury to have the products neatly packed in a box. This way, the products are protected while being collected in a nice box. At Packwise we have developed several high quality boxes in good materials. It’s a way to spoil your customers a little extra.

Designing secondary packaging

If your secondary packaging is a box, the consumer may end up using it for decoration, storage or something else entirely. If you want your box to end up on the consumer’s shelf rather than in the bin, try to create a design that they will want to keep on display. It is therefore important to think about how you can get the consumer to keep your secondary packaging once the product has been used. Your box should be aesthetic and functional, thus persuading the consumer to keep it. So if you hope your customers will use your secondary packaging for storage or other purposes, you should consider this when designing it. A good example is Apple’s gift box, which, with its stylish design, has won a place on many consumers’ shelves rather than in the bin. See examples of jewellery box designs in our blog.

Gosh

In collaboration with the Danish cosmetics company Gosh, we have created a secondary packaging. The stylish box has a simple design and a magnetic closure that makes it user-friendly. The functional and aesthetic packaging creates a good opportunity for Gosh’s customers to keep the box and use it afterwards.

If you’re interested in learning more about what we can do for you, contact us today. For more secondary packaging inspiration, click here to read about our collaboration with Copenhagen Grooming, where we created both the primary and secondary packaging. You can also read about how you can incorporate packaging into your interior design.

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Plastics in the sea

Plastics in the ocean

Plastics in the sea is a big problem. Over the last 50 years, there has been a huge increase in the production of plastic. In fact, production has increased twenty-fold since 1964 and we need to act now if we are to halt this trend. In fact, by 2050, 1.244 million tonnes of plastic are expected to be produced annually.

The problem of plastics in the sea

Every year, more than 8 million tonnes of plastic are released into the world’s oceans. That’s over 15 tonnes a minute. The lifetime of plastic in nature is up to several hundred years. A plastic bottle, for example, can live 450 years in the marine environment. It will slowly fragment into smaller pieces, eventually ending up as microscopic pieces that never disappear completely. This means that all plastic ever produced still exists in some form.

With the increased focus on plastic in the ocean, a number of brands have introduced products made from plastic waste from the sea. Kevin Murphy is the first beauty brand to introduce packaging made from 100% marine plastic waste. The image below describes the process of using plastic waste from the sea to produce new products.

Animals and plastic waste

Plastics in the sea has a major impact on the animals that live in the marine environment. Over 90% of seabirds have pieces of plastic in their stomachs. In addition, one in three species of marine mammals has been found entangled in debris. Sea turtles are vulnerable as they eat jellyfish. They may mistake a plastic bag for a goblin. As a result, over half the world’s sea turtles have eaten plastic.

What can we do?

The solution to the problem is not to be found in the oceans. Ocean cleanups alone cannot solve the problem if we continue to dump plastic into the oceans. In return, you can consider the materials you choose for your packaging. Use as little plastic as possible in your packaging if you want to help make a difference. Also make sure that the materials are as recyclable as possible.

If you are interested in learning more about sustainable packaging, please contact us or visit our sustainable page.

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Christmas wrapping

Christmas wrapping

Does your product need a nice Christmas wrapping? We think your product deserves to be wrapped up nicely – perhaps in a specially designed package inspired by the festive season? At Packwise we can work with you to develop packaging designs and bespoke packaging solutions – possibly for a Christmas collection. For inspiration, we have highlighted an example of a brand that has created a Christmas collection with specially designed packaging. 

Why is Christmas wrapping a good idea? 

Christmas is a spending festival in Denmark, and billions are spent in December. We think consumers deserve high quality when buying cosmetic products for gifts. This applies to both the product itself and the packaging. At Packwise, we always make sure to develop packaging that matches your needs. We can help you with a competitive price, an exclusive design and a high-quality container. Christmas is an ideal time to create a design that is only available in limited quantities, as consumption is already higher than usual. The fact that the products come in limited quantities gives the consumer a feeling that they should act quickly if they are interested in the product. 

Christmas collections 

Several brands in the cosmetics and personal care industry are running Christmas calendars in the run-up to December. Examples include Clinique, Makeup Revolution and Clarins. Other brands produce a limited number of products in specially designed Christmas-themed packaging. Such Christmas collections can be found, for example, at the cosmetics brand M.A.C. Cosmetics, which has various collections throughout the year. The collections consist of their standard containers, which are always to be found in their range, as well as some new containers. The collection has an overall theme that influences the design of each product. So there is an overall interaction that makes the products belong together. As there are limited numbers and the products come in an exclusive design, the products often sell out before December is over.

If you’re interested in finding out more about what we can do for your Christmas wrapping, please get in touch.

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Sustainable initiatives

SUSTAINABLE INITIATIVES

The growing trend in society to protect the environment has created a demand for sustainable initiatives. Carlsberg has developed a new packaging for its multipacks that will significantly reduce the beer company’s plastic consumption.

Sustainable initiatives case: Snap Pack

One of the world’s leading beer companies, Carlsberg, has replaced the traditional plastic packaging for 6-packs with a sustainable alternative. Snap Pack holds the beers together using recyclable glue, reducing the carbon footprint by reducing the risk of plastic waste. According to Carlsberg, plastic use will be reduced by 76% compared to previous multipacks. This means that 1200 tonnes of plastic will be saved annually once all 4-, 6- and 8-packs have been converted. Carlsberg is committed to making a difference in reducing plastic waste. At the same time, the initiative is in line with the growing focus on sustainability, which has led consumers to demand sustainable alternatives more than before.

Carlsberg’s positioning in the minds of consumers

Carlsberg’s 6-packs are sold in supermarkets, where the packaging is virtually the only means of communication available to the company. It is therefore important that the product and the brand are well known among consumers. Carlsberg’s current label was designed in 1904, which means that the design of the product is familiar to most people who drink beer. The Snap Pack concept will primarily be sold to the consumer outside the supermarket, so that the packaging will be able to communicate what Carlsberg stands for when the consumer encounters it in the store. Carlsberg manages to differentiate itself from competitors in the market by having created an environmentally friendly packaging. They are the first brewer in the world to ditch the plastic rings. By being the first to replace the plastic rings with a new packaging, Carlsberg manages to position itself as a sustainable alternative to what its competitors offer.

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The colour selection

The colour selection

Colour selection is an important part of the design process, as it has a major impact on the look of your product. You can work to evoke certain associations in the consumer through your choice of colour, packaging and design. But how do you choose the right colour?

Pantone

It can be difficult to describe the colour you want your packaging to be. Army green, dark blue and pink look different depending on who you ask. That’s why at Packwise we use the Pantone Matching System. Using this system, you can designate exactly the colour you want for your packaging. The Pantone colours are systematised with identification in the form of numbers, which makes it easy to exchange information about the colours. The system ensures that you get the specific colour you want.

Colour choice for skin care and cosmetic packaging

In cosmetics and personal care, the focus is on aesthetics and the visual elements. Packaging is therefore an important factor in this sector. Your packaging allows you to differentiate your product from those of your competitors.

Colour selection is an extremely important element of your packaging communication that can support your branding. However, it requires careful analysis and great consideration so that your colour choice does not end up working against your brand image. Colour allows you to implement your brand’s key messages in your packaging. For example, a green colour can symbolise care for the environment. Your colour choice can also reveal your target audience. Especially in personal care, dark colours can point out that you are targeting men.

It can be difficult to predict what signal your packaging will send to consumers. Indeed, colours can evoke different associations in consumers, resulting in different perceptions of your brand and product. The colour of your packaging can therefore be a difficult choice that requires careful consideration. At Packwise, we are always ready to help you through the entire development and design process.

Origins 

Origins, the skincare and cosmetics brand, focuses on colour in its designs. They make use of powerful colours, creating cohesion in the product lines and catching the consumer’s eye on the shelves. Each product is adorned with a colour, which is used to create associations with the product’s benefits and ingredients. For example, the ‘GinZing’ product line can be found in the Origins range, where the packaging has a fiery orange colour. Orange is often associated with healthy, juicy fruits, vitamin C, warmth and energy, which is consistent with the purpose of the GinZing products: to give skin a fresh, healthy and radiant glow.

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Over-packaging

Over-packaging

Citroner

Over-packaging is a key issue – especially when we think about the environment and sustainability. As a packaging company, we know the importance of good and reliable packaging. Many products simply need protection in the form of packaging to be delivered to the consumer in good condition. But what happens when products that don’t need packaging get packaged?

Sustainability and over-packaging

emballeret mad

In the food industry in particular, many products are still covered in plastic, whether necessary or not. A trip through any supermarket will make you realise how much plastic is on the shelves.

It may seem paradoxical to package organic products – especially from a sustainable perspective. But how can you actually think sustainability in relation to food packaging? We see two sides of the same coin. First, packaging is often plastic, which we know is very damaging to the environment. On the other hand, packaging helps to extend the shelf life of fruit and vegetables in particular. The packaging helps to retain the water released by the products. Fruit and vegetables continue to breathe after they have been harvested. To slow down the respiration process, you need to ensure that there is a low oxygen level in the packaging. To extend shelf life, packaging is necessary. Without packaging, food waste would increase as so many fruits and vegetables would be discarded. In addition, the law requires a distinction between conventional and organic products. The easiest way to do this is through packaging.

LØS market

LØS market is a 100% organic and packaging-free shop that offers the consumer a green purchase. All their products are sold in bulk, which means that LØS market does not bother unnecessary waste. As an alternative to the disposable packaging in which much fruit and vegetables are packed, we offer LØS market packaging that can be used again and again. They have organic cotton bags, glass jars and patent bottles. For the jars and bottles they have a deposit system. LØS market is one of the companies that has taken up the fight against over-packaging.

But what about food waste? LØS market points out that consumers only buy what they need when they can choose the exact number of fruit and vegetables they want. In addition, the price of ‘tired’ fruit is reduced, making it more attractive for consumers to buy it. 20% of all food bought is thrown away.

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New trends are influencing packaging design

New trends are influence packaging design

There is an increasing demand for the qualities that packaging must meet. The basic functions of packaging are to respond to the quality of the product and to protect it from external influences. Packaging must also be attractive to look at, contain information about the contents and be reasonably priced.

Recycling of materials for use in the production of new packaging

Instead of simply making packaging more eco-friendly and less environmentally damaging to dispose of after use, packaging designers are now wracking their brains to devise easy ways to recycle used packaging.

Compostable packaging

It appeals to the environmentally conscious consumer when a product is packaged in a material that can easily decompose in nature – even in the customer’s own garden. Sustainable trends have flourished in recent years, which is why demand for biodegradable products is also rising sharply. 

Intelligent packaging

Every day the technology evolves, the word is now possible to produce packaging that monitors a product’s quality and shelf life. It is a great challenge for packaging designers to combine environmentally friendly packaging and the technological aspect. 

Packaging for online stores

Online shopping is growing steadily and the demand for protective shipping packaging is feeling the upward popularity curve. As a result, interest in eco-friendly bubble wrap and inflatable pillows is also increasing – among retailers as well as consumers. 

Less is more

To reduce the negative environmental impact of packaging, it is essential to consider how much packaging is actually needed. The less material used for packaging, the less material we have to dispose of or recycle. It is therefore a key area when designing new packaging.

Want to know more?

If you want to know more, you can read about the different types of plastic on our sustainable packaging page.

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