Category: Sustainable packaging

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Optimize your packaging with customer insights: How to reach the right audience

Post author By Ane Kirkmand
Post date August 21, 2024
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Dark bottles with white in the middle

August 21st 2024

Optimize your packaging with customer insights: How to reach the right audience

To create successful packaging, it’s important to understand that packaging is not just about protecting the product, but also about connecting with the customer and standing out from the competition. When packaging matches customer preferences, it creates a better customer experience and increases the chances of the customer choosing your product over your competitors’. In this blog post, we dive into how, with the right customer insights, you can create packaging that not only protects, but also engages and attracts your target audience.

Customer insights as a foundation for effective packaging

It’s crucial that your packaging appeals to the specific target audience for your product – especially location, gender, age and income are important parameters to consider when developing your packaging. For example, cosmetics packaging aimed at young women will typically focus on aesthetics and sustainability, where gift box packaging considerations may be useful, while medicine bottles for the older population will prioritize functionality and safety. The customer should therefore be reflected in the design and material selection of your packaging to meet their purchasing priorities. By understanding the values and needs of your target audience, packaging can be designed to resonate with their expectations, increasing the chance of a purchase and your packaging and product living up to their expectations.

Sustainable packaging is more important than ever

Sustainability is a key theme for many consumers today and this is also reflected in their choice of packaging, with a focus on the material and its recyclability being an important argument for customers. By using recyclable packaging and more sustainable packaging plastic solutions such as refillable packaging, bioplastics and rPET, you can meet this need, stand out and easily become an advantageous choice for your customers.

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Sustainable packaging

Extended Producer Responsibility pushed to July 2025

Post author By Frederik Bruun Arnoldi
Post date November 28, 2023
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Nature 2025 spray bottle

28. November 2023

Extended Producer Responsibility pushed to July 2025

In August 2022, a board of politicians reached a comprehensive agreement on extended producer responsibility for packaging, with planned implementation on January 1, 2025. With this agreement, individual companies are tasked with the responsibility for the environmental and health consequences of their products throughout their entire life cycle, from manufacturing to disposal and recycling of packaging.

Extended producer responsibility is a crucial component of the overarching strategy for producer responsibility, obliging manufacturers not only to deliver products but also to manage the potential negative impacts on the environment and society. The goal is to motivate producers to design more sustainable products and contribute to the reduction of waste volumes and increased recycling.

Postponed by six months

The implementation of this agreement has been temporarily postponed until July 1, 2025. This decision is based on the communication from the European Commission, which stipulates that Denmark is not allowed to implement new rules in this area, as they are still under discussion at the EU level, including the revision of the packaging regulation.

The previously set dates for mandatory registration with Dansk Producent Ansvar have also been adjusted. Initially, producers were required to register from January 1, 2024, but now the Ministry of the Environment expects the registration to be completed no later than April 1, 2024.

This extension provides companies with extra time to prepare and implement necessary measures. However, it is important to note that further delays may have negative consequences. Denmark is already lagging behind other European countries where producer responsibility is crucial for green transition and the ambition to promote a more circular use of resources.

What is means for your business

For companies , it will now be mandatory to register with DPA in 2024. The Ministry of the Environment expects the registration deadline to be April 1, 2024. The process requires information such as the CVR number, contact details, and any affiliation with a collective scheme.

At the same time, companies need to register their anticipated quantities of marketed packaging for 2024, broken down by fractions and specified in relation to businesses and households. Failure to register may result in sanctions.

The political agreement forms the basis for the national implementation of an EU requirement for producer responsibility for packaging. Denmark is among the few EU countries that have not yet implemented this responsibility and therefore has an urgent need to keep up with the green wave.

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At Packwise, we work towards a sustainable future with eco-friendly packaging! We are convinced that purpose-driven packaging design, innovative material choices, and a cradle-to-cradle approach to the development and production of recyclable packaging can ensure that we meet the goals of sustainability in the packaging sector. We are always available with free advice and information, and we are happy to help you create your next packaging solution.

So, do not hesitate and contact us today for a non-binding conversation.

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Cleaning Packaging: Sustainability & Customer Experience

Post author By Frederik Bruun Arnoldi
Post date October 17, 2023
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17. October 2023

Cleaning Packaging: Sustainability & Customer Experience

In an age where environmental consciousness is at an all-time high, the importance of recyclable packaging cannot be overstated. However, a common misconception exists that incorporating eco-friendly materials compromises the consumer experience. This couldn’t be further from the truth. Recent revolution in cleaning packaging has not only made it more sustainable but also enhanced the overall customer experience.

Brands are now exploring innovative materials that are both sustainable and consumer friendly. For instance, our collaboration with Coop with regard to their Änglamark brand.

Enhanced Design and Functionality:

Incorporating recyclable materials has sparked creativity in packaging design. Brands are now focusing on creating visually appealing and functional packaging solutions that enhance the overall consumer experience. For instance, packaging with resealable features not only keeps products fresh but also adds convenience for consumers. This focus on design and functionality ensures that the switch to recyclable materials does not compromise user experience.

Collaborative Efforts:

Collaboration among brands, manufacturers, and recycling facilities is crucial for the successful implementation of recyclable packaging. By working together, these entities can develop efficient recycling systems that encourage the responsible disposal of packaging materials. This collaborative approach ensures that recyclable packaging is not only sustainable but also actively contributes to environmental conservation efforts.

Änglamark Sustainable PET Bottle

One shining example of sustainable packaging that does not compromise the customer experience is the 900 ml PET bottle produced from recycled material (RPET) by Änglamark, a brand committed to sustainability. This eco-friendly packaging choice reflects Änglamark’s dedication to the environment without compromising the user’s experience.

To enhance customer usability, the round bottle cleverly incorporates flat sides with a ribbed texture, providing a better grip for consumers. What’s more, the bottle features measuring/dosing indicators strategically placed diagonally. This thoughtful design not only promotes a better dosing experience but also ensures accuracy regardless of how the bottle is held.

The bottle is adorned with a clear, informative label that communicates essential details such as product information, variant, and certifications. Moreover, it proudly showcases the new improved dosing experience, emphasizing Änglamark’s commitment to user satisfaction. To add a touch of brand identity, the well-known Änglamark logo is discreetly embossed in the top of the capsule, making product identification effortless for consumers.

This Änglamark PET bottle stands as a testament to the fact that sustainable packaging can be both environmentally friendly and user-friendly. By combining innovative design, recycled materials, and a focus on improving the customer experience, Änglamark has set a remarkable example for the industry, proving that eco-conscious choices need not compromise the quality or usability that consumers expect.

Incorporating such eco-friendly initiatives not only benefits the environment but also enhances the overall brand image. It showcases a brand’s commitment to responsible practices while ensuring that customers continue to enjoy products in packaging that is both intuitive and sustainable.

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At Packwise, we specialize in creating innovative cleaning packaging that prioritizes sustainability and enhances customer experience.

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What are mono-materials?

September 26th 2023

Mono-materials in the Packaging Industry

The packaging industry is facing an ever-growing challenge to find more environmentally friendly solutions. In the pursuit of sustainability and reducing plastic waste, mono-materials have emerged as a crucial innovation. These materials, also known as ‘mono plastic,’ provide the packaging industry with the opportunity to take a significant step towards a more sustainable future.

What are mono-materials?

Mono materials are packaging materials composed of a single type of plastic or other material. This contrasts with traditional multilayer materials that often combine different types of plastics and metals. Using a single material like ‘monoplast’ in packaging makes it more suitable for recycling and reuse.

Lotion pumps in monomaterial: A green revolution in the packaging world

Lotion pumps are indispensable for many in the cosmetic and personal care industry, but they also have a significant impact on the environment. At Packwise, we are proud to introduce our monomaterial lotion pump line-up, representing a sustainable revolution in the packaging world.

Our monomaterial lotion pumps are made from a single, recyclable plastic material, making them easy to recycle. This reduces waste and minimizes environmental impact. At the same time, our lotion pumps deliver the same reliable performance you expect.

The benefits of mono-materials in the packaging industry

Environmental Friendliness and Recyclability
One of the most apparent advantages of mono-materials is their environmentally friendly nature. Because they are composed of a single material, they are easier to recycle and reuse compared to multilayer materials. This reduces waste and lessens the burden on landfills and incineration facilities.
Improved Waste Management
Mono-materials also simplify the process of sorting and managing waste correctly. Consumers and recycling facilities can more accurately identify and separate mono-materials from other waste streams. This leads to a more efficient recycling process.
Reduced Pollution
By using mono-materials, the packaging industry can reduce the release of harmful substances into the environment. Because mono-materials have a more uniform chemical composition, it is easier to control and minimize unwanted chemical compounds in the packaging.
Enhanced Brand Identity
Mono-materials also provide manufacturers of e.g. cosmetic and skincare products with the opportunity to strengthen their brand identity. By highlighting the use of sustainable mono-materials, companies can appeal to conscientious consumers who are seeking environmentally friendly products.

Types of mono-materials in packaging

Mono-materials come in many shapes and can be utilized in different types of packaging. Mono-material pumps have gained popularity as a packaging solution within the cosmetics and personal care industry. These pumps consist of a single type of plastic, making them far easier to recycle.

Mono-material bottles, often made of e.g. PET plastic, are increasingly being used for beverages and cosmetic products. They are fully recyclable and have a lesser environmental impact.

Please don’t hesitate to reach out to us ahead of your next packaging project. We would love to provide you with more information and options to go recyclable and green.

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Sustainable packaging

Nanoplastic: The microscopic materials

Post author By Frederik Bruun Arnoldi
Post date August 30, 2023
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Plastic and micro

Nanoplastic: The microscopic materials

A phenomenon named “nanoplast” has recently entered the stage and has raised concerns among researchers and environmental advocates worldwide. Nanoplast is a threat on a microscopic scale, but with potentially enormous consequences for our environment, ecosystems, and health.

The microscopic materials

Nanoplasts are small particles of plastic that have been broken down to an extremely small size, typically less than 100 nanometers. For comparison, a human hair is about 80,000 nanometers wide. These microscopic plastic particles arise as a result of plastic pollution breaking down over time due to sunlight and mechanical forces.

The spread of nanoplastics

Nanoplast particles are so small that they can easily spread throughout the environment. They can be carried by the wind, water currents, and even airborne particles. This means they can travel over significant distances and contaminate areas that would otherwise be considered pristine. For instance, plastic pollution originating in a city can find its way to remote natural areas and even polar ice caps.

The invisible material

One of the most alarming aspects of nanoplastics is that they are invisible to the naked eye. While we can often see larger plastic pieces floating in the ocean or in our local waterways, nanoplastics are nearly impossible to detect without the use of advanced equipment like electron microscopes. This makes it challenging for people to grasp the extent of the problem and respond to it.

The challenge of disposal

Another concern with nanoplastics is how to handle them. Traditional methods of waste disposal and recycling are ineffective when it comes to these microscopic particles. They are so small that they easily slip through the meshes of filtration systems and end up back in the environment. This means we face a significant challenge in developing new technologies and strategies to effectively manage nanoplastic pollution.

What can you do?

Although the nanoplastic issue is complex and challenging, there are steps we can all take to help minimize the problem:

Reduce Your Plastic Consumption: The less plastic we use, the lower the likelihood it will break down into nanoplastics.
Reuse and Recycle: Participate in recycling programs to decrease the amount of plastic that could potentially become nanoplastics.
Support Research and Innovation: Back projects focused on finding solutions to nanoplastic pollution through donations or by raising awareness about the issue.
Education and Awareness: Share your knowledge about nanoplastics with others. The more people are informed about the issue, the more likely actions will be taken.

By collectively taking these steps, we can contribute to addressing the nanoplastic problem and protecting our environment.

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We’re here to lend a helping hand in creating your packaging design. With our extensive experience, we’re prepared to guide you on the path toward the perfect design that aligns with your needs.

In conclusion, organizations seeking to lessen their influence on the environment must prioritize the development of sustainable packaging products. Companies may produce packaging that is both sustainable and appealing to consumers by choosing eco-friendly materials, designing for recyclability or compostability, minimizing waste, taking into account the complete product lifecycle, and educating consumers. We must all work together to make packaging's sustainable future a reality.

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Monomaterial: A sustainable packaging solution

Post author By Ane Kirkmand
Post date August 1, 2023
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Monomaterial: A sustainable packaging solution

What is monomaterial?

Monomaterial is a material that consists of a single type of plastic. It is an alternative to multi-layer plastics, which are often difficult to recycle and have a negative impact on the environment. Monomaterials can be recycled and reused more efficiently, making it a more sustainable solution.

Monomaterials are not only more environmentally friendly, but are also more cost-effective than multi-layer plastics. As only one type of plastic is used, it is also easier to produce and recycle monomaterials.

The benefits of monomaterial

Reducing plastic pollution

Traditional packaging that contains several different types of materials is often difficult to recycle or dispose of properly. Single-material packaging, made from a single type of plastic, can be more recyclable and reduce the amount of plastic waste in the environment.

Improved recyclability

By using mono-material, we make it easier to recycle packaging. The material flow becomes more streamlined and can be part of a more efficient recycling process. This helps to reduce the need for new production of raw materials.

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Sustainable packaging

Examining the Pros and Cons of Using rPET in Packaging Production

Post author By Ane Kirkmand
Post date June 28, 2023
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Rpet logo

Examining the Pros and Cons of Using rPET in Packaging Production

In recent years, the use of sustainable materials in packaging has gained significant traction. The relevance of this have been increased with the introduction of extended producer responsibility. Among them, rPET (recycled polyethylene terephthalate) stands out as a popular choice due to its positive environmental implications. This blog post will delve into the benefits and disadvantages of employing the materiale when creating packaging.

Environmental Sustainability

One of the significant benefits of using this in packaging is its positive impact on the environment. It is derived from post-consumer recycled plastic bottles, reducing the demand for virgin plastic, and diverting waste from landfills. This process leads to a reduction in energy consumption and carbon emissions associated with the production of packaging materials, promoting a circular economy.

By utilizing rPET, manufacturers contribute to resource conservation. Petroleum, which is the primary raw material for conventional plastics, is conserved when it is used instead. This helps in reducing the extraction and refining of fossil fuels, contributing to a more sustainable future.

Source: Mdi.com

Energy Efficiency & waste reduction

Compared to the manufacture of virgin plastic, this production requires less energy. This is because it bypasses several energy-intensive processes involved in extracting and refining raw materials. The energy efficiency of production leads to a lower carbon footprint and less environmental impact.

The use of rPET promotes waste reduction by providing a second life to discarded plastic bottles. Instead of ending up in oceans or landfills, plastic waste is converted into valuable packaging material. This helps address the global plastic waste problem and contributes to a more sustainable waste management system

Not without it's challenges

One of the challenges of using it in packaging is the limited supply of high-quality rPET. This is primarily due to the current recycling infrastructure and consumer recycling rates. Insufficient supply can result in higher costs for packaging manufacturers and limited options for businesses seeking to incorporate rPET into their packaging.

Another challenge is the contamination of rPET which can occur if proper recycling practices are not followed. If not adequately sorted and cleaned during the recycling process, impurities such as food residue or other contaminants may compromise the properties and aesthetics of rPET-based packaging. It is crucial to ensure proper recycling practices to maintain the quality.

Source:repository.uwc.ac.za

Important to remember when choosing rPET

Compared to virgin plastic, rPET may possess slightly lower mechanical properties, such as reduced strength or clarity. Although advancements in recycling technologies have improved the quality, some performance trade-offs may still exist depending on the desired application. It is important to consider the specific requirements of the packaging when opting for rPET.

Certain additives or residues present in recycled plastics, including rPET, can be a cause for concern. Substances like phthalates or BPA, which may have adverse health effects, should be carefully monitored. Regulatory frameworks and industry standards help ensure that rPET packaging meets stringent safety requirements and minimizes any potential risks (8).

The use of it in packaging offers significant benefits in terms of environmental sustainability, resource conservation, energy efficiency, and waste reduction. However, challenges such as limited supply, contamination concerns, material property degradation, and potential chemical composition issues must be carefully considered. Through improved recycling practices, technological advancements, and adherence to regulatory frameworks, rPET can play a vital role in creating a more sustainable packaging industry.

Source: Embaco.com

If you need help developing packaging in rpet, feel free to contact us below. Alternatively, explore our product catalog to see our products.

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Sustainable packaging

What is sustainable packaging?

Post author By Nicoline Kold
Post date April 7, 2021
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Hav-og-klipper.

WHAT IS SUSTAINABLE PACKAGING?

It can be difficult to answer the question of what sustainable packaging actually is. We often hear about the negative environmental impacts of plastic. Most packaging is produced in plastic, which mean people naturally associate packaging with negative environmental impact. In many cases, however, packaging is a necessary element that prevents spoiled goods and spoiled food. In addition, more and more packaging is produced in either recyclable plastics or other more environmentally friendly materials. In this post, we dive into two aspects of sustainable packaging.

You can see our range of sustainable packaging in our product catalogue.

Food wastage and sustainable packaging

Many see packaging as a major climate culprit, but perhaps it’s not as bad as many of us think. Only 5% of the total carbon footprint from land to consumer comes from packaging. Food waste is thus a much bigger environmental challenge. Up to a third of all food produced does not reach consumers as it is discarded or damaged before it does. Packaging can actually help reduce food waste, as the right packaging can extend the shelf life of food. If food waste is a significantly greater environmental impact than packaging, it must be more appropriate and sustainable to package food that would otherwise quickly perish.

You can read more about food waste and over-packaging here.

Product waste

At Packwise, we have tested a packaging for a hair treatment with a product content of 200 ml., of which 30 ml. is wasted. This means that the consumer ends up discarding 15% of the contents. This is a waste of resources caused solely by an inappropriate choice of packaging. This is a major problem as it puts unnecessary pressure on the environment.

Environmentally harmful packaging is much more than just materials that are difficult to break down. Packaging can also pollute the environment if it creates a large waste of resources. Similarly, packaging can also be sustainable if the container ensures that the consumer has access to 100% of the product content. Our airless dispenser is a good example of a sustainable packaging type as it is recyclable and eliminates product waste.

If you want to know more, read our page on sustainable packaging.

Need help with sustainable packaging?

If you’re not sure on how to make the most sustainable packaging choice, contact us here today to find out more about what we can do for you.

Source: https://www.teknologisk.dk/mindre-madspild-med-den-rette-emballage/40805

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