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30. August 2023

Sustainable Packaging Product Development

The worldwide movement toward sustainability has become unavoidable in recent years. The demand for more environmentally sensitive behaviours and products has increased due to factors like climate change and plastic pollution. This initiative has had a particularly positive effect in one area, the development of packaging products. Companies are revising their packaging strategy and placing a higher priority on the development of sustainable packaging products as customers seek more sustainable solutions.

So what precisely does product development for sustainable packaging entail? Simply described, it is the process of creating packaging that has a lower impact on the environment. Using eco-friendly materials, planning for recycling or compostability, and reducing waste across the full product lifecycle are a few examples of how to do this.

Designing for a better future

The following are some crucial factors for businesses looking to create more environmentally friendly packaging:

1. Material Selection 

Choosing ecologically friendly materials is the first step in developing products with sustainable packaging. Utilizing recyclable materials, such as paper, glass, or aluminum, can be one way to do this. Alternatively, it could refer to the use of biodegradable or compostable materials, including plastics made from plants.

2. Create materials that are recyclable or compostable

 Just because an item is recyclable doesn’t mean that it will be recycled. Packaging designers must make sure that their creations are simple to recycle in order to enhance the possibility of recycling. This can entail using simple packaging that is easy to detach or designing for mono-materials.

3. Reduce Packaging Waste

 Packaging designers can reduce waste in addition to choosing environmentally friendly materials and designing for compostability or recyclability. In order to achieve this, thinner materials, smaller package dimensions, or even no packaging at all may be used.

4. Take into Account the full Product lifespan

 Developing packaging products that are sustainable also entails taking into account the full product lifespan. This covers the product’s design, manufacture, and transportation as well as its usage, consumption, and disposal. By choosing materials and designs that consume the least amount of energy, produce the least amount of trash, and minimize greenhouse gas emissions, businesses can lessen their negative environmental effects.

5. Educate Consumers

Last but not least, businesses may assist consumers in making more environmentally friendly decisions by giving them accurate information on the environmental effects of their packaging. This can include details on how to compost or recycle the packaging and the environmental advantages of selecting a more sustainable option.

Feel free to contact us!

Packwise offers professional assistance in designing your ideal packaging solution using your preferred materials. With our years of expertise, feel free to reach out to us today. Together, we’ll bring your packaging vision to reality.

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