PackWisePackWise
September 19th 2024
In the cosmetics industry, meeting both regulatory requirements and consumer expectations can be challenging. At the same time, the choice of packaging plays a crucial role in both product protection and user experience. Different materials and packaging types have a significant impact on both product shelf life and the way the product is presented. Here we review some of the most suitable packaging solutions for cosmetic products.
Airless dispensers are a popular solution in the cosmetics industry, especially for products like creams, serums and lotions that are sensitive to air. This type of packaging protects the product by minimizing contact with oxygen and bacteria, extending shelf life. Airless containers also ensure precise dosing, allowing the consumer to easily apply the correct amount of product. They are particularly suitable for formulations that require high hygiene and stability over time.
Tubes is one of the most versatile and user-friendly solutions for cosmetic products. It works well for both liquid and viscous products such as sunscreens, lotions, foundations and shampoos. The flexible design of the tubes makes it easy for the consumer to squeeze out the product and they are often easy to reseal, which helps extend the life of the product. Tube packaging is available in a variety of materials, allowing you to choose sustainable alternatives such as recycled plastic or bioplastics.
For cosmetic products such as perfumes and facial oils, glass bottles are an excellent choice. Glass is not only an exclusive material but also a safe choice when it comes to preserving product quality as it does not interact chemically with the contents. This makes glass an ideal solution for products with active ingredients or oils. In addition, glass is infinitely recyclable, which appeals to consumers who value sustainability.
When choosing packaging, the choice of material is just as important as the type of packaging itself. The right material can improve product durability while also influencing how consumers perceive your brand. Plastics like polypropylene (PP) and PET are great materials for packaging where flexibility and chemical resistance are needed. Sustainability is also an important consideration – recycled PET (rPET) and monomaterials are environmentally friendly alternatives that help reduce your company’s carbon footprint.
Finding the right packaging solution for cosmetic products requires careful consideration of functionality, design and sustainability. Contact us today and get help navigating the many options and find the packaging that best suits your business needs. Whether you need airless containers, tube packaging or glass bottles, we are ready to advise you and ensure you meet both legislation and customer expectations.