PackWisePackWise
March 19th 2025
In the pharmaceutical industry, packaging plays a crucial role—not only in protecting the product but also in ensuring proper usage, preventing counterfeiting, and creating a more patient-friendly experience.
Modern pharma packaging is more than just a container; it is part of the user experience and can directly impact patient safety and compliance.
In this blog post, we take a closer look at how design and functionality can make a difference in pharma packaging.
Safety is paramount in pharmaceutical packaging. Tamper-evident sealing is one of the most important features for protecting against counterfeiting and tampering.
Solutions such as holographic seals, foil seals, and break indicators ensure that patients can trust that their medication has not been opened or altered before use.
Many patients experience difficulties when opening medication packaging, especially the elderly or individuals with motor impairments.
Easy-open solutions, such as flip-top lids, perforated films, and ergonomically designed blister packs, can make a significant difference in daily medication use.
At the same time, smart dosing solutions—such as single-dose packaging and built-in dispensers—help ensure accurate dosing and improve patient compliance.
Are you looking for inspiration? Read on and explore innovative sustainable solutions
Color coding in pharma packaging can help patients and healthcare professionals quickly identify the correct medication. Here are four additional factors with a positive impact:
It helps prevent medication errors.
Colors, pictograms, and clear instructions on the packaging enhance user-friendliness.
It reduces the risk of confusion.
Visual elements such as large fonts and high-contrast colors can help visually impaired patients read information more easily.
Here are four reasons why poor design in pharma packaging can be problematic:
Unclear or confusing instructions: If the user manual is difficult to understand or lacks detail, it can lead to improper medication use.
Lack of color coding or uniform color use: If packaging does not have clear color codes or uses too similar colors, it can increase the risk of confusion.
Small or unreadable text: Fonts that are too small or lack contrast can make it difficult—especially for elderly or visually impaired individuals—to read important information.
Excessive or cluttered design: Too many visual elements or unnecessary information can be distracting and make it harder to find the most critical details.
With technological advancements, we are seeing an increase in smart packaging solutions that contribute to better medication management.
Examples include packaging with digital sensors that monitor temperature and humidity, as well as NFC technology that allows patients to access digital user guides via their smartphones. Such innovative solutions can optimize medication storage and improve the patient experience.
At Packwise, we specialize in pharma packaging that meets the highest standards of safety, functionality, and user-friendliness. Our expertise in packaging design ensures that your products not only comply with regulatory standards but also create the best experience for end-users.
Do you need a packaging solution that enhances patient safety and supports your product strategy? Browse our product catalog or contact us today for a no-obligation consultation—let’s find the right solution together!
These articles might also be relevant:
1. Børsen: Sustainable masterclass
2. Blogpost: How to choose the right solution for the pharma industry?
3. Blogpost: Packaging trends in 2025: What you need to know