03. April 2024


It is not anything new that the focus on sustainable packaging is becoming more prominent both within companies and in consumer consciousness. In response to the growing concern and focus on the environment, we at Packwise have always prioritized offering innovative and environmentally friendly packaging solutions. In this post, we will elaborate on some of the various sustainable packaging solutions we offer and take a closer look at a study examining consumer attitudes towards sustainable packaging solutions, which can be crucial for the success of your product.

Consumer reaction to sustainable packaging

A study by consumer behavior experts at the MAPP Centre, Aarhus University, reveals significant interest and willingness among Danes to support sustainable packaging. According to the study, one in five Danes is willing to pay extra for products delivered in sustainable packaging, as long as the packaging clearly informs about recycling options. This signals an increasing awareness among consumers about the importance of choosing environmentally friendly alternatives.

Nestlé has been an active participant in promoting sustainable packaging, especially with their Nescafé products. The Nescafé Gold jar is already designed for recyclability, which is a step in the right direction. They have taken further steps by introducing Nescafé Gold refill packs, making them easier to recycle and sort. This initiative is part of Nestlé’s global goal to only use recyclable or reusable packaging by 2025.

Anna Lindqvist, marketing manager for Nescafé in the Nordic region, emphasizes the importance of informing consumers about proper sorting and encourages changes in consumer behavior. With Nescafé, where 6,000 cups are consumed worldwide every second, they have a unique opportunity to influence consumers in a positive direction.

This has been a step forward towards a more sustainable future and sends a clear signal that consumers want and support environmentally friendly alternatives.

FN Goal 12

Recycle plastic

Recycle plastic plays a central role in the fight against plastic pollution and resource depletion. By opting for recyclable plastic materials for packaging, companies can significantly reduce their ecological footprint and contribute to the preservation of the planet.

The recyclable nature of plastic enables it to be part of a circular economic model, where materials can undergo multiple recycling cycles, reducing the need for new plastic production and decreasing waste volumes. Therefore, it is crucial for consumers to support companies prioritizing recyclable plastic solutions, and for businesses to continue investing in and exploring these sustainable alternatives.

By focusing on recyclable plastic in packaging choices, we can collectively work towards a more sustainable future for upcoming generations. This underscores the importance of integrating recyclable materials as a central part of our efforts to preserve the environment and resources for future generations.

Refillable packaging

Refillable packaging is an important factor in the efforts to reduce plastic pollution and resource depletion. By opting for refillable packaging solutions, companies can significantly reduce their environmental impact and contribute to a more sustainable future.

The ability of refillable packaging to enable reuse through patrons replacement or product refilling creates a circular economic model. This reduces the need for new packaging production and decreases waste volume, which is crucial for preserving the environment.

It is of great importance that consumers support companies embracing refillable packaging solutions, and that businesses continue to invest in and develop these sustainable alternatives.



Monomaterials represent a significant strategy in the effort to create more sustainable packaging solutions. By using monomaterials, where the packaging is made of only one type of material, the recycling process is greatly simplified. This makes it easier to sort and recycle the packaging since there is no need to separate different materials.

This approach not only minimizes waste but also contributes to reducing energy and resource consumption in the production process. Companies that implement monomaterials in their packaging solutions demonstrate a clear commitment to promoting sustainability and preserving the environment.

For consumers, monomaterials mean a simpler and more transparent recycling process, which can increase willingness to choose products with sustainable packaging.

We have been working on Sustainable Solutions for years!

At Packwise, we continuously strive to provide sustainable packaging solutions that add value for both you and your customers. Explore our extensive product catalog to find the perfect packaging for your needs.

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