PackWisePackWise
September 12th 2024
Choosing the right packaging is crucial to the success and image of your business. Whether you operate in cosmetics, pharma or another industry, your packaging must meet specific functional and regulatory requirements. In simple terms, the cosmetics industry often requires specific design to ensure that the product is dispensed correctly while being eye-catching and appealing to the consumer, while the pharmaceutical industry prioritizes safety, durability and clear product information. The right choice of packaging is thus an essential part of meeting the demands of the industry your business is in.
Functional considerations, such as product protection and usability, are just as important as aesthetics. For example, food products may require packaging that extends shelf life, while cleaning products require material that safely stores and resists chemicals. It’s all about finding a solution that both protects the product and meets the official requirements of the industry your business operates in.
Sustainability also plays a big role as consumers increasingly expect environmentally friendly packaging options. Materials like bioplastics, recycled PET or PCR (post consumer recycled) PP and solutions like mono-material or refill are not only better for the environment, but can also strengthen your brand by showing responsibility and awareness. However, you need to make sure that the material you choose meets the official and low practical requirements of the product you are selling.
To ensure that your packaging meets industry standards and legal requirements, it can be beneficial to seek professional advice. At Packwise, we’re here to help you find the right packaging solution that meets both your needs and the relevant regulatory requirements. Contact us today!