Packaging design and development

When you want to invest in the design and development of packaging for your products, a number of questions often arise:

  • How does a packaging development project proceed?
  • How can I achieve savings on packaging while streamlining my purchases?
  • How do I ensure that the new packaging or the new packaging parts work in my production?

We want to make the process of purchasing, choosing packaging and phasing in as convenient and efficient as possible for you. We therefore work with a customer-specific roadmap so that you can always follow the process – step by step. Check out our video to understand our process.

design process graph

We offer graphic design and 3D modelling in connection with the development of specially designed packaging and upgrading of standard packaging solutions.

For every new project, we want to get to know you and your product. Knowledge creates the best prerequisites for being able to deliver the desired packaging innovation or the updated graphic expression that creates renewed interest in an existing product range.

If you are interested in a specially designed packaging packaging solution, contact us here.

Our process

As a customer of Packwise, you are part of the journey in the development of the packaging for your product. It is you who decides, and we do our best to guide and support you in the process.

However, we know how unmanageable it can seem. That’s why we’ve made it easy for you to see how we work with the design process – right from the first idea to the finished packaging solution. It is not certain that all points will be used to achieve the desired result, but overall we work with six process phases with sub-points. These are briefly described below.

01 Brand Analysis

Before we start developing a new design for your product, we examine your brand’s DNA. We uncover who your product is aimed at, which USPs (Unique Selling Points), ESPs (Emotional Selling Points) and claims that are important to communicate via the packaging design.

02 Desk & Field Research

In this phase of the design process, it is essential to do a market analysis to gain knowledge about the customers. We start with desk research, where we examine the market from our computer. Subsequently, we carry out a field research, where we examine the market ourselves by, for example, seeking out possible customers. Research is an essential part of the process, as it reveals what consumers really want.

03 Concept Development

Before the development of your new packaging design begins, your brand’s DNA is uncovered and all parameters are included in the considerations that precede the first sketches. Do you need packaging for a new line of products, an existing product range or do you need a packaging solution for a completely new product? Sometimes it can be decisive that the new design meets some production requirements. Once we have created a good overview of which visual and functional requirements your new design must meet, we prepare some mood boards. We naturally define the direction of the design work in collaboration with you.

04 Prototyping & 3D Modeling

After determining the direction for the new packaging design, we continue to work with the design language of the packaging. We select the right materials and take into account your wishes and requirements for colours, the graphic line and typography. We then calculate the interest on your new design and present you with the result. Once the packaging design has been approved and possibly tested on a focus group, a digital 3D model is produced. We develop solutions that are tailored to your needs. We can offer designs and series of photorealistic mockups with your design wishes for visualisation before production. That way, you can get an impression of how the finished product looks before you decide. Our customers are happy with this feature, as it can be difficult to imagine how different design elements will play together in the final result. Our mockups allow you to get as realistic a picture of your product as possible before it is produced.

05 Testing

We use prototypes to test whether the packaging design works optimally. The prototype is presented to a focus group that tests and evaluates it, after which we revise the design. When we test using focus groups, we have the opportunity to examine whether the product design carries the desired brand identity or meets other important design functions. For example, we test how the group decodes the product packaging, whether they recognise the brand’s DNA in the design, etc.

06 Production & Control

Production tools for the production of the packaging are produced, and before the production of large quantities of the new packaging is started, packaging samples are produced for final approval. A final review of form, functionality, colour, pressure and tactility is carried out and the packaging is tested. After final approval of the new packaging, production begins. In order to ensure a uniformly high packaging quality, both internal and external quality controls (AQL) are carried out. These quality controls are carried out both during and after production.

Creating your own packaging design with our assistance. Sounds interesting?
Briefly tell us about your project and we will reach out to you as soon as possible 

Specially designed packaging solutions

We provide standard solutions within many of our packaging categories. However, you always have the option to make our standard packaging unique using various design elements. You can choose different sizes and shapes for both container and dispenser/capsule, and you can also colour the packaging in the colour(s) you want. We also have the opportunity to develop specially designed packaging solutions based on your unique needs and requirements for functionality, design and material as well as budget and delivery. Our specially designed solutions are popular among our customers, as it creates a good opportunity to really differentiate ourselves from other types of packaging within the same category.
In addition, the specially designed solutions can be adapted to your product content, so that you get the dosage, size, shape etc. that is most optimal in relation to your product’s viscosity, durability requirements, etc. If you are interested in a specially designed packaging solution:

Design manual for plastic packaging for private consumption


Høj grad af genanvendelse

Middel grad af genanvendelse

Lav grad af genanvendelse


(Beholder, bøtte, bakke, flaske, folie)

Høj grad af genanvendelse

Hovedkomponent er i monomateriale: PET, PE eller PP.

Skal kunne tåle vask på et passende niveau.

Middel grad af genanvendelse

Hovedkomponent er i monomateriale: PET, PE eller PP.

Eller et minimum indhold af foreneligt materiale.

Hovedkomponent er indfarvet

Lav grad af genanvendelse

Hovedkomponent består af laminerede materialer, som ikke er forenelige.


(Lukninger, låg, indlæg, forseglinger)

Høj grad af genanvendelse

Delkomponent er i samme materiale som beholderen eller adskilles helt fra beholderen ved brug.

Middel grad af genanvendelse

Delkomponenter adskilles ikke ved brug, men er i materialer, som er forenelige med hovedkomponent.

Delkomponenter er indfarvet

Lav grad af genanvendelse

Delkomponenter indeholder uforenelige plasttyper, metal, papir etc.

Delkomponenter adskilles ikke ved brug.


(Omslag, tryk, lim og etiketter)

Høj grad af genanvendelse

Omslag og etiketter fjernes helt ved brug eller grov neddeling.

Der er ingen farvetryk på beholderen, men kun på omslag eller etiketter.

Middel grad af genanvendelse

Omslag og etiketter adskilles ikke fra beholderen, men er i samme materiale som beholderen eller i forenelige materialer.

Der kan være tryk på omslag, etiketter eller beholder.

Lav grad af genanvendelse

Etiketter og omslag er uforenelige med hovedkomponenten og kan ikke fjernes.
Der er omfattende farvetryk på emballagen.


(Af forbruger)

Høj grad af genanvendelse

Emballagen kan nemt tømmes helt for rester efter almindelig brug. Kræver højst en let skylning med vand

(f.eks. kødbakke).

Middel grad af genanvendelse

Emballagen tømmes kun delvist for rester efter almindelig brug.

Dog kan delkomponenter nemt adskilles, så forbruger kan skylle emballagen.

(f.eks. ketchup-flaske).

Lav grad af genanvendelse

Emballagen kan ikke tømmes for rester efter almindelig brug.

(f.eks. tandpastatube)


Høj grad af genanvendelse

rPET kan f.eks. bruges til nye flasker, fødevarebakker og -bøtter.

rPE og rPP bliver f.eks. til rør, plader, spande, beholdere til ikke-fødevarer.

Middel grad af genanvendelse

rPET kan f.eks. bruges til fibre til tekstiler.

Derudover bruges det i fleecetrøjer, tæpper mv.

rPE og rPP bliver f.eks. til rør, plader, spande, beholdere til ikke-fødevarer.

Lav grad af genanvendelse

Blandingsplasten kan f.eks. bruges til betonfyld, RDF og plast-til-diesel.

See our e-books for information about packaging design and material selection