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Sustainability is gaining increasing importance in the development and production of new products. It is becoming more and more relevant to develop sustainable alternatives or make environmentally friendly choices – also when it comes to the development and design of packaging.
This e-book aims to guide you through the many possibilities available when developing and designing packaging for personal care and cosmetics. The e-book will equip you to make decisions about which visual elements should be included in your packaging design. It is highly relevant to consider all aspects of your design, as your packaging is much more than just the wrapping for your product contents.
This e-book focuses on the functional identity in the design of packaging for cosmetics and personal care. We distinguish between primary and secondary packaging and introduce you to a wide range of primary packaging types. We guide you in your packaging choice by highlighting what you should consider when selecting a packaging type for your product.