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We are pleased to present the developed packaging solution for COOP’s well-known Änglamark brand. In close collaboration with COOP and their contractor, Packwise has designed, developed, and produced an innovative solution.
A solution that benefits both the consumer in terms of innovative functionality and, not least, the environment through recycled bottle material.
COOP is looking for a partner to design, develop, and produce a packaging series for the well-known Änglamark brand. The requirements for the packaging design and the final packaging are that both the original Änglamark DNA, product functionality, and environmental profile are integrated into the solution.
Änglamark is for most consumers synonymous with organic products, the Swan label, and sustainability. Therefore, the aforementioned requirement that the packaging is as sustainably produced as possible.
The visual expression of the packaging, including labels and embossing, are important design elements, as it should be easy to identify an Änglamark product.
In other words, the packaging must fit into Änglamark’s existing product range, while also bearing the mark of innovative packaging functionality that enhances the user experience.
A 720 ml + 900 ml PET bottle produced from recycled material (RPET), complementing Änglamark’s sustainable brand. To ensure a better grip for the customer, the round bottle incorporates flat sides with a textured nubbed surface. Additionally, measuring/dosing indicators are placed diagonally on the bottle, enhancing better dosage reading, regardless of how the bottle is held in hand.
The bottle is adorned with a label that clearly communicates product information, variant, and certifications, as well as the new improved dosing experience. Last but not least, the well-known Änglamark logo, subtly embossed on the top of the cap for easy product identification.
An innovative customer solution where functionality is literally turned on its head, while also taking into account the environmental profile and visual identity.
Each case is unique, and the same goes for your needs. Contact us today, and let’s have a non-binding conversation about how we can help you achieve your goals.
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