With a focus on sustainability, delivery security, quality and innovation
Our selection of cosmetic packaging consists of airless bottles, cosmetic jars, cosmetic bottles, (airless) tubes, plastic bottles as well as lotion pumps, sprayers and caps – both as a standard solution and in your own design. We help with entire concept solutions and form development of product design.
Under the pharma category are medical and pharma packaging as well as packaging for healthy food and pharmaceutical products. We offer tablet boxes, pill jars, plastic packaging and boxes for medical equipment. Packaging is delivered in both standard and special designs.
Under this category are certified stone paper, FSC-labeled wood, bioplastic, maize-based PLA, 100% compostable and biodegradable bagasse made from sugar cane and other sustainable packaging materials.
We have the pleasure of introducing you to the newly developed packaging solution for COOP’s well-known Änglamark brand. In close collaboration with COOP and its contractor, Packwise has designed, developed and produced an innovative solution.
A solution that benefits both the consumer in the form of innovative functionality and the environment in the form of recycled material for the bottle. The Änglamark case is an example of a full-circle packaging process with Packwise.
When you have decided to make a new product or give an existing product line a facelift, you have probably given yourself a wide range of considerations and thoughts about what can be done, what it should look like – or maybe even higher degree – how it should not look like.
The design process is an important part of the development of your product, as you have the opportunity to transform standard packaging into a personal and individual packaging. As a customer of Packwise, you are part of the journey in the development of the packaging for your product. It is you who decides, and we do our best to guide and support you in the process.
However, we know how confusing it can seem. That is why we have made it easy for you to see how we work with the design process – from the first idea to the finished packaging solution. It is not certain that all points will be needed to achieve the desired result, but overall we work with four process phases with sub-points. These are briefly described below.
Brand analysis
Before we start developing a new design for your product, we examine your brand's DNA. We identify who your product should address, which USPs (Unique Selling Points), ESPs (Emotional Selling Points) and claims that are important to communicate through the packaging design.
Desk & Field research
In this phase of the design process, it is essential to do a market analysis to gain knowledge about the customers. We start with desk research, where we examine the market from our computer. Subsequently, we carry out a field research, where we examine the market ourselves by, for example, seeking out potential customers. Research is an essential part of the process as it reveals what consumers are really demanding.
Product & Material Requirements
We always take your needs as our starting point when we develop a new packaging design for your product. In practice, this means that we work on the basis of your wishes for the functionality, material, sustainability and unpacking experience of your packaging, while we adhere to the agreed budget. You should also consider whether you want a secondary packaging in which you can pack your product in its primary packaging. A secondary packaging can in many cases be both practical and value-creating for your brand.
Conceptualization
Before the development of your new packaging design begins, your brand's DNA is uncovered and all parameters are included in the considerations that precede the first sketches. Do you need packaging for a new line of products, an existing product range or do you need a packaging solution for a completely new product? Sometimes it can be crucial that the new design meets some production requirements. Once we have created a good overview of what visual and functional requirements your new design must meet, we prepare some moodboards. Of course, we define the direction of the design work in collaboration with you.
Pre-production samples & 0-series
Production tools for the production of the packaging are manufactured, and before the production of larger editions of the new packaging is started, packaging samples are prepared for final approval. A final review of shape, functionality, color, print and tactility is made and the packaging is tested.
Production & Quality Control
After final approval of the new packaging, production is started. To ensure a consistently high packaging quality, both in-house and external quality controls (AQL) are performed. These quality controls are performed both during and after production.
Digital 3D modeling
After determining the direction of the new packaging design, we continue to work with the design language of the packaging. We select the right materials and take into account your wishes and requirements for colors, the graphic line and style. Subsequently, we interest your new design and present you with the result. Once the packaging design has been approved and possibly tested on a focus group, a digital 3D model is prepared.
Prototyping
Based on the digital 3D model, we develop a 1: 1 prototype, which we use to give you a realistic experience of the final design. You will have the opportunity to test and adjust the tactility, color, shape and functionality before the next step in the process is initiated.
Testing
We use prototypes to test whether the packaging design works optimally. The prototype is presented to a focus group that tests and evaluates it, after which we revise the design. When we test using focus groups, we have the opportunity to examine whether the product design carries the desired brand identity or lives up to other important design features. For example, we test how the group decodes the product packaging, whether they recognize the brand's DNA in the design, etc.
We are always ready to help you and answer your questions. If you want to be called for a non-committal conversation, click on “get contacted”. Simply fill out the form and we will contact you as soon as possible.