We design, develop
& produce packaging solutions

Brand analysis

Before we start developing a new design for your product, we examine your brand's DNA. We identify who your product should address, which USPs (Unique Selling Points), ESPs (Emotional Selling Points) and claims that are important to communicate through the packaging design.

Desk & Field research

In this phase of the design process, it is essential to do a market analysis to gain knowledge about the customers. We start with desk research, where we examine the market from our computer. Subsequently, we carry out a field research, where we examine the market ourselves by, for example, seeking out potential customers. Research is an essential part of the process as it reveals what consumers are really demanding.

Product & Material Requirements

We always take your needs as our starting point when we develop a new packaging design for your product. In practice, this means that we work on the basis of your wishes for the functionality, material, sustainability and unpacking experience of your packaging, while we adhere to the agreed budget. You should also consider whether you want a secondary packaging in which you can pack your product in its primary packaging. A secondary packaging can in many cases be both practical and value-creating for your brand.

Conceptualization

Before the development of your new packaging design begins, your brand's DNA is uncovered and all parameters are included in the considerations that precede the first sketches. Do you need packaging for a new line of products, an existing product range or do you need a packaging solution for a completely new product? Sometimes it can be crucial that the new design meets some production requirements. Once we have created a good overview of what visual and functional requirements your new design must meet, we prepare some moodboards. Of course, we define the direction of the design work in collaboration with you.

Pre-production samples & 0-series

Production tools for the production of the packaging are manufactured, and before the production of larger editions of the new packaging is started, packaging samples are prepared for final approval. A final review of shape, functionality, color, print and tactility is made and the packaging is tested.

Production & Quality Control

After final approval of the new packaging, production is started. To ensure a consistently high packaging quality, both in-house and external quality controls (AQL) are performed. These quality controls are performed both during and after production.

Digital 3D modeling

After determining the direction of the new packaging design, we continue to work with the design language of the packaging. We select the right materials and take into account your wishes and requirements for colors, the graphic line and style. Subsequently, we interest your new design and present you with the result. Once the packaging design has been approved and possibly tested on a focus group, a digital 3D model is prepared.

Prototyping

Based on the digital 3D model, we develop a 1: 1 prototype, which we use to give you a realistic experience of the final design. You will have the opportunity to test and adjust the tactility, color, shape and functionality before the next step in the process is initiated.

Testing

We use prototypes to test whether the packaging design works optimally. The prototype is presented to a focus group that tests and evaluates it, after which we revise the design. When we test using focus groups, we have the opportunity to examine whether the product design carries the desired brand identity or lives up to other important design features. For example, we test how the group decodes the product packaging, whether they recognize the brand's DNA in the design, etc.